How much does a WSI franchise cost?
Opening a WSI franchise takes a total initial investment of $75,900 to $92,100, according to the brand's 2026 Franchise Disclosure Document. That FDD's Item 19 publishes no median; it reports figures for gross revenue - less than 1 yr: a range of $0 to $43,077.
WSI franchises businesses offering digital marketing services. Category: Business Services.
Item 7
What it costs to open a WSI franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $75,900 to $92,100. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Computer and Related Equipment ($0 to $7,600), Marketing and Advertising ($6,000), and Travel And Related Expenses During Training ($0 to $4,000).
The initial franchise fee is $64,700 to $79,700.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 11 | $64,700 | $79,700 | 2026 FDD, Item 7, p. 11 |
| Travel And Related Expenses During Training2026 FDD, Item 7, p. 11 | $0 | $4,000 | 2026 FDD, Item 7, p. 11 |
| Computer and Related Equipment2026 FDD, Item 7, p. 11 | $0 | $7,600 | 2026 FDD, Item 7, p. 11 |
| Office Supplies and Misc.2026 FDD, Item 7, p. 11 | $200 | $500 | 2026 FDD, Item 7, p. 11 |
| Permits and Licenses2026 FDD, Item 7, p. 11 | $500 | $500 | 2026 FDD, Item 7, p. 11 |
| Telephone/ | $100 | $200 | 2026 FDD, Item 7, p. 11 |
| Marketing and Advertising2026 FDD, Item 7, p. 11 | $6,000 | $6,000 | 2026 FDD, Item 7, p. 11 |
| Legal and Accounting2026 FDD, Item 7, p. 11 | $1,000 | $2,000 | 2026 FDD, Item 7, p. 11 |
| Insurance2026 FDD, Item 7, p. 11 | $400 | $600 | 2026 FDD, Item 7, p. 11 |
| Business Networking Membership2026 FDD, Item 7, p. 11 | $1,500 | $3,000 | 2026 FDD, Item 7, p. 11 |
| Additional Funds 3 Months2026 FDD, Item 7, p. 12 | $1,500 | $3,000 | 2026 FDD, Item 7, p. 12 |
| Total estimated initial investment2026 FDD, Item 7, p. 11-12 | $75,900 | $92,100 | 2026 FDD, Item 7, p. 11-12 |
About this total: The FDD prints separate total rows for Regional Territory, National Territory, and International Territory; the Regional Territory total is $75,900 to $92,100, while the expenditure rows state ranges covering the different territories.
Source WSI, 2026 FDD, Item 7, p. 11-12, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Item 19
What WSI franchisees actually report earning
WSI's 2026 FDD publishes no median in its Item 19. What it publishes instead is set out below, in the document's own terms. An average is not a median: it is pulled upward by the strongest outlets, and it does not tell you what the middle outlet made. We do not calculate a median the document does not state.
The following Table 1 is the maximum and minimum Gross Revenue (1) amounts reported during the 2025 Fiscal Year for 153 franchisees in the United States, with an active franchise agreement for a franchise substantially similar to the type offered in this disclosure document.
What the FDD does publish
| Measure | Average | Low | High | Outlets | Source |
|---|---|---|---|---|---|
| Gross Revenue - less than 1 yrThe maximum and minimum Gross Revenue figures list the actual high and low values of Gross Revenue reported within each tenure grouping as of December 31, 2025 for the 2025 Fiscal Year. | – | $0 | $43,077 | 12 | 2026 FDD, Item 19, p. 35 |
| Gross Revenue - 1+ to 3 yearsThe maximum and minimum Gross Revenue figures list the actual high and low values of Gross Revenue reported within each tenure grouping as of December 31, 2025 for the 2025 Fiscal Year. | – | $0 | $294,550 | 23 | 2026 FDD, Item 19, p. 35 |
| Gross Revenue - 3+ to 5 yearsThe maximum and minimum Gross Revenue figures list the actual high and low values of Gross Revenue reported within each tenure grouping as of December 31, 2025 for the 2025 Fiscal Year. | – | $0 | $1,703,889 | 16 | 2026 FDD, Item 19, p. 35 |
| Gross Revenue - 5+ to 10 yearsThe maximum and minimum Gross Revenue figures list the actual high and low values of Gross Revenue reported within each tenure grouping as of December 31, 2025 for the 2025 Fiscal Year. | – | $0 | $2,190,271 | 48 | 2026 FDD, Item 19, p. 35 |
| Gross Revenue - 10+ yearsThe maximum and minimum Gross Revenue figures list the actual high and low values of Gross Revenue reported within each tenure grouping as of December 31, 2025 for the 2025 Fiscal Year. | – | $0 | $14,537,318 | 54 | 2026 FDD, Item 19, p. 35 |
A dash means the FDD does not print that figure. WSI's Item 19 covers the January 1, 2025, to December 31, 2025 (the “2025 Fiscal Year” or "Reporting Period"). Basis: 153 franchisees in the United States, with an active franchise agreement for a franchise substantially similar to the type offered in this disclosure document. Sample size: 153 outlets.
What the franchisor excluded from these figures
- Not included in the results were Seven (7) franchisees who signed franchise agreements, but who were not yet fully trained or operational during the Reporting Period.
This is a disclosure of what some existing outlets reported, not a projection of what a new WSI outlet would earn. Your results will differ.
Source WSI, 2026 FDD, Item 19, p. 35, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Item 20
How many WSI outlets there are, and how many closed
WSI ended 2025 with 153 franchised outlets and no company-owned outlets. In that year 13 franchised outlets opened and 14 left the system.
Three years at a glance
From 2023 through 2025, WSI opened 38 franchised outlets and 45 outlets left the system. That is a net loss of 7, from 160 to 153 franchised outlets. Of the outlets that left, 10 were terminated, 31 were not renewed, and 4 closed for other reasons.
On average, about 9.7% of franchised outlets left the system each year, roughly 1 in 10.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 154 | 13 | 7 | 6 | 0 | 1 | 153 | 2026 FDD, Item 20, p. 44 |
| 2024 | 148 | 18 | 3 | 6 | 0 | 3 | 154 | 2026 FDD, Item 20, p. 44 |
| 2023 | 160 | 7 | 0 | 19 | 0 | 0 | 148 | 2026 FDD, Item 20, p. 44 |
Source WSI, 2026 FDD, Item 20, p. 44, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Compare
How WSI compares with other Business Services franchises
Measured against the 140 Business Services franchises on this site, using each brand's own FDD.
- Cost to open. The middle of WSI's estimated range is $84,000. It costs less to open than 79% of Business Services franchises here.
- Outlets leaving each year. 9.7% for WSI. That is higher than 63% of the 101 Business Services franchises with at least 10 outlets.
- Three-year growth. WSI's franchised system shrank 4.4%. The typical Business Services franchise here grew 4.4%.
- Earnings disclosure. 71 of the 140 Business Services franchises here publish earnings figures in Item 19. WSI is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Business Services franchise side by side.
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