How much does a Pure Barre franchise cost?
Opening a Pure Barre franchise takes a total initial investment of $314,411 to $629,345, according to the brand's 2025 Franchise Disclosure Document. The FDD's Item 19 reports median gross revenue of $344,889 across 601 outlets.
Pure Barre franchises Studios offering Approved Services and related merchandise and other products authorized for sale in conjunction with the Approved Services. Category: Fitness.
Item 7
What it costs to open a Pure Barre franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $314,411 to $629,345. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Net Leasehold Improvements (Net of Estimated Tenant Improvement Allowances) ($103,500 to $279,500), Fitness Equipment & Initial FF&E Package ($23,900 to $51,500), and Additional Funds – 3 months ($20,000 to $43,000). Together they make up about 59% of the high-end estimate.
The initial franchise fee is $60,000, about 19% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 19 | $60,000 | $60,000 | 2025 FDD, Item 7, p. 19 |
| Sourcing Fee2025 FDD, Item 7, p. 20 | $0 | $28,000 | 2025 FDD, Item 7, p. 20 |
| Travel & Living Expenses While Training2025 FDD, Item 7, p. 20 | $0 | $3,000 | 2025 FDD, Item 7, p. 20 |
| Real Estate/ | $17,500 | $36,500 | 2025 FDD, Item 7, p. 20 |
| Net Leasehold Improvements (Net of Estimated Tenant Improvement Allowances)2025 FDD, Item 7, p. 20 | $103,500 | $279,500 | 2025 FDD, Item 7, p. 20 |
| Signage2025 FDD, Item 7, p. 20 | $9,000 | $22,000 | 2025 FDD, Item 7, p. 20 |
| Insurance2025 FDD, Item 7, p. 20 | $3,872 | $8,056 | 2025 FDD, Item 7, p. 20 |
| Fitness Equipment & Initial FF&E Package2025 FDD, Item 7, p. 20 | $23,900 | $51,500 | 2025 FDD, Item 7, p. 20 |
| Pre-Sales and Soft Opening Retail Inventory Kit2025 FDD, Item 7, p. 20 | $14,000 | $18,000 | 2025 FDD, Item 7, p. 20 |
| Computer System, A/ | $19,500 | $22,500 | 2025 FDD, Item 7, p. 20 |
| Initial Marketing & Advertising Spend2025 FDD, Item 7, p. 20 | $30,650 | $39,900 | 2025 FDD, Item 7, p. 20 |
| Initial Instructor Training Fees2025 FDD, Item 7, p. 20 | $8,850 | $13,750 | 2025 FDD, Item 7, p. 20 |
| Technology and Software Fees2025 FDD, Item 7, p. 21 | $3,639 | $3,639 | 2025 FDD, Item 7, p. 21 |
| Additional Funds – 3 months2025 FDD, Item 7, p. 21 | $20,000 | $43,000 | 2025 FDD, Item 7, p. 21 |
| Total estimated initial investment2025 FDD, Item 7, p. 19-21 | $314,411 | $629,345 | 2025 FDD, Item 7, p. 19-21 |
Source Pure Barre, 2025 FDD, Item 7, p. 19-21, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27.
Item 19
What Pure Barre franchisees actually report earning
Median Gross Revenue
$344,889
Pure Barre's 2025 FDD, Item 19, for the January 1, 2024 through December 31, 2024. Basis: Qualified Studios owned and operated by a franchisee for the entire Measurement Period; the figures exclude Studios that operated at Non-Traditional Sites.
Sample size: 601 outlets. The FDD also reports average gross revenue of $368,082. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- The FDD excludes Studios that operated at Non-Traditional Sites.
- The FDD's Part B figures concern New Studios that conducted their Soft Opening in calendar year 2024 and exclude Studios that operated at Non-Traditional Sites.
This is a disclosure of what some existing outlets reported, not a projection of what a new Pure Barre outlet would earn. Your results will differ.
Source Pure Barre, 2025 FDD, Item 19, p. 64-70, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27.
Item 20
How many Pure Barre outlets there are, and how many closed
Pure Barre ended 2024 with 617 franchised outlets and no company-owned outlets. In that year 25 franchised outlets opened and 23 left the system.
Three years at a glance
From 2022 through 2024, Pure Barre opened 105 franchised outlets and 86 outlets left the system. That is a net gain of 19, from 598 to 617 franchised outlets. Of the outlets that left, 10 were terminated, 20 were bought back by the franchisor, and 56 closed for other reasons.
On average, about 4.7% of franchised outlets left the system each year, roughly 1 in 21.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 615 | 25 | 9 | 0 | 0 | 14 | 617 | 2025 FDD, Item 20, p. 79 |
| 2023 | 611 | 45 | 1 | 0 | 7 | 33 | 615 | 2025 FDD, Item 20, p. 79 |
| 2022 | 598 | 35 | 0 | 0 | 13 | 9 | 611 | 2025 FDD, Item 20, p. 79 |
Source Pure Barre, 2025 FDD, Item 20, p. 79, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27.
Compare
How Pure Barre compares with other Fitness franchises
Measured against the 50 Fitness franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Pure Barre's estimated range is $471,878. It costs less to open than 53% of Fitness franchises here.
- Outlets leaving each year. 4.7% for Pure Barre. That is lower than 69% of the 30 Fitness franchises with at least 10 outlets.
- Three-year growth. Pure Barre's franchised system grew 3.2%. The typical Fitness franchise here grew 20%.
- Earnings disclosure. 35 of the 50 Fitness franchises here publish earnings figures in Item 19. Pure Barre is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Fitness franchise side by side.
Alert me when Pure Barre files a new FDD
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