How much does a Mrs. Fields franchise cost?
Opening a Mrs. Fields franchise takes a total initial investment of $311,500 to $495,850, according to the brand's 2025 Franchise Disclosure Document. The FDD's Item 19 reports median gross revenue of $331,730 across 75 outlets.
Mrs. Fields franchises retail stores that sell core products, including cookies and brownies, through the specialty branded concept Mrs. Fields. Category: Retail.
Item 7
What it costs to open a Mrs. Fields franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $311,500 to $495,850. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Improvements and Equipment ($230,000 to $387,300), Additional funds (3 months) ($8,000 to $12,000), and Grand opening promotion, if opening a new store ($10,000). Together they make up about 83% of the high-end estimate.
The initial franchise fee is $35,000, about 11% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 9 | $35,000 | $35,000 | 2025 FDD, Item 7, p. 9 |
| Travel and living expenses while training2025 FDD, Item 7, p. 9 | $2,000 | $3,000 | 2025 FDD, Item 7, p. 9 |
| Improvements and Equipment2025 FDD, Item 7, p. 9 | $230,000 | $387,300 | 2025 FDD, Item 7, p. 9 |
| Opening Product and Soft Goods Inventory2025 FDD, Item 7, p. 9 | $5,000 | $10,000 | 2025 FDD, Item 7, p. 9 |
| Grand opening promotion, if opening a new store2025 FDD, Item 7, p. 9 | $10,000 | $10,000 | 2025 FDD, Item 7, p. 9 |
| Local Store Marketing2025 FDD, Item 7, p. 9 | $2,000 | $2,000 | 2025 FDD, Item 7, p. 9 |
| Deposits and other prepaid expenses2025 FDD, Item 7, p. 9 | $4,000 | $5,000 | 2025 FDD, Item 7, p. 9 |
| Professional fees2025 FDD, Item 7, p. 9 | $9,000 | $10,000 | 2025 FDD, Item 7, p. 9 |
| Insurance (3 months)2025 FDD, Item 7, p. 9 | $2,500 | $3,500 | 2025 FDD, Item 7, p. 9 |
| Coffee preparation and serving equipment2025 FDD, Item 7, p. 9 | $2,500 | $10,000 | 2025 FDD, Item 7, p. 9 |
| Computer hardware and software2025 FDD, Item 7, p. 9 | $1,500 | $8,050 | 2025 FDD, Item 7, p. 9 |
| Additional funds (3 months)2025 FDD, Item 7, p. 10 | $8,000 | $12,000 | 2025 FDD, Item 7, p. 10 |
| Total estimated initial investment2025 FDD, Item 7, p. 10 | $311,500 | $495,850 | 2025 FDD, Item 7, p. 10 |
Source Mrs. Fields, 2025 FDD, Item 7, p. 10, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 19
What Mrs. Fields franchisees actually report earning
Median Gross Revenue
$331,730
Mrs. Fields' 2025 FDD, Item 19, for the Calendar Year 2024. Basis: 75 traditional Stores (including 69 Stores and 6 Kiosks) in which Mrs. Fields is the dominant brand.
Sample size: 75 outlets. The FDD also reports average gross revenue of $378,393. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- 5 Stores which opened during Calendar Year 2024 and were not open and operational for 12 full months as of the end of Calendar Year 2024 were excluded.
- 33 non-traditional Stores were excluded; the FDD states that it does not make financial performance representations with respect to non-traditional Stores.
This is a disclosure of what some existing outlets reported, not a projection of what a new Mrs. Fields outlet would earn. Your results will differ.
Source Mrs. Fields, 2025 FDD, Item 19, p. 34, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 20
How many Mrs. Fields outlets there are, and how many closed
Mrs. Fields ended 2024 with 113 franchised outlets and no company-owned outlets. In that year 5 franchised outlets opened and 13 left the system.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 121 | 5 | 0 | 0 | 0 | 13 | 113 | 2025 FDD, Item 20, p. 39 |
| 2023 | 125 | 6 | 0 | 0 | 0 | 6 | 125 | 2025 FDD, Item 20, p. 39 |
| 2022 | 128 | 5 | 0 | 0 | 0 | 8 | 125 | 2025 FDD, Item 20, p. 39 |
Source Mrs. Fields, 2025 FDD, Item 20, p. 36-39, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Compare
How Mrs. Fields compares with other Retail franchises
Measured against the 39 Retail franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Mrs. Fields' estimated range is $403,675. It costs more to open than 63% of Retail franchises here.
- Earnings disclosure. 25 of the 39 Retail franchises here publish earnings figures in Item 19. Mrs. Fields is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Retail franchise side by side.
Alert me when Mrs. Fields files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Mrs. Fields' updated numbers when the next document is published, plus the brand-comparison worksheet.
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