How much does a Magnolia Soap and Bath Co franchise cost?
Opening a Magnolia Soap and Bath Co franchise takes a total initial investment of $271,900 to $498,500, according to the brand's 2025 Franchise Disclosure Document. The FDD's Item 19 reports median of $304,771 across 20 outlets.
Magnolia Soap and Bath Co. franchises Magnolia Soap and Bath Co. outlets. Category: Retail.
Item 7
What it costs to open a Magnolia Soap and Bath Co franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $271,900 to $498,500. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements, Construction and/or Remodeling ($10,000 to $125,000), Initial Inventory ($67,500 to $95,000), and Furniture, Fixtures, Equipment and Signage ($55,000 to $70,000). Together they make up about 58% of the high-end estimate.
The initial franchise fee is $60,000, about 22% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 13 | $60,000 | $60,000 | 2025 FDD, Item 7, p. 13 |
| Initial Training Fee2025 FDD, Item 7, p. 13 | $5,000 | $5,000 | 2025 FDD, Item 7, p. 13 |
| Costs and Expenses Associated with Initial Training Program2025 FDD, Item 7, p. 13 | $1,000 | $2,500 | 2025 FDD, Item 7, p. 13 |
| Real Estate/ | $5,000 | $20,000 | 2025 FDD, Item 7, p. 13 |
| Project Management Fee2025 FDD, Item 7, p. 13 | $5,000 | $5,000 | 2025 FDD, Item 7, p. 13 |
| Utilities Deposits2025 FDD, Item 7, p. 13 | $500 | $1,000 | 2025 FDD, Item 7, p. 13 |
| Professional Fees2025 FDD, Item 7, p. 13 | $5,000 | $10,000 | 2025 FDD, Item 7, p. 13 |
| Leasehold Improvements, Construction and/ | $10,000 | $125,000 | 2025 FDD, Item 7, p. 13 |
| Exterior and Interior Signage2025 FDD, Item 7, p. 13 | $8,000 | $20,000 | 2025 FDD, Item 7, p. 13 |
| Furniture, Fixtures, Equipment and Signage2025 FDD, Item 7, p. 13 | $55,000 | $70,000 | 2025 FDD, Item 7, p. 13 |
| Business Management System2025 FDD, Item 7, p. 13 | $9,500 | $9,500 | 2025 FDD, Item 7, p. 13 |
| Technology Fee – 3 Months2025 FDD, Item 7, p. 13 | $1,500 | $1,500 | 2025 FDD, Item 7, p. 13 |
| Digital Marketing Fee – 3 Months2025 FDD, Item 7, p. 13 | $3,000 | $3,000 | 2025 FDD, Item 7, p. 13 |
| Business Licenses and Permits2025 FDD, Item 7, p. 13 | $550 | $5,500 | 2025 FDD, Item 7, p. 13 |
| Computer Systems2025 FDD, Item 7, p. 13 | $2,100 | $3,500 | 2025 FDD, Item 7, p. 13 |
| Initial Inventory2025 FDD, Item 7, p. 14 | $67,500 | $95,000 | 2025 FDD, Item 7, p. 14 |
| Grand Opening Advertising2025 FDD, Item 7, p. 14 | $17,000 | $17,000 | 2025 FDD, Item 7, p. 14 |
| Insurance2025 FDD, Item 7, p. 14 | $1,250 | $3,000 | 2025 FDD, Item 7, p. 14 |
| Operating Expenses/ | $8,000 | $35,000 | 2025 FDD, Item 7, p. 14 |
| Design Fee2025 FDD, Item 7, p. 14 | $7,000 | $7,000 | 2025 FDD, Item 7, p. 14 |
| Total estimated initial investment2025 FDD, Item 7, p. 13-14 | $271,900 | $498,500 | 2025 FDD, Item 7, p. 13-14 |
Source Magnolia Soap and Bath Co, 2025 FDD, Item 7, p. 13-14, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 19
What Magnolia Soap and Bath Co franchisees actually report earning
MEDIAN
$304,771
Magnolia Soap and Bath Co's 2025 FDD, Item 19, for the 1/1/2024 – 12/31/2024. Basis: Reporting Franchised Outlets During the Measurement Period.
Sample size: 20 outlets. The FDD also reports average gross revenue of $355,674. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- We have excluded from this Item 19 the financial performance data of (i) fifteen (15) franchised outlets that were not open during the entirety of the Measurement Period and (ii) five (5) franchised outlets – two (2) of which closed in March of 2025, and three (3) of which did not timely report their data to franchisor.
This is a disclosure of what some existing outlets reported, not a projection of what a new Magnolia Soap and Bath Co outlet would earn. Your results will differ.
Source Magnolia Soap and Bath Co, 2025 FDD, Item 19, p. 47, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 20
How many Magnolia Soap and Bath Co outlets there are, and how many closed
Magnolia Soap and Bath Co ended 2024 with 40 franchised outlets and 10 company-owned outlets. In that year 16 franchised outlets opened and none left the system.
Three years at a glance
From 2022 through 2024, Magnolia Soap and Bath Co opened 27 franchised outlets and 2 outlets left the system. That is a net gain of 25, from 15 to 40 franchised outlets. Of the outlets that left, 2 were bought back by the franchisor.
On average, about 3.6% of franchised outlets left the system each year, roughly 1 in 28.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 24 | 16 | 0 | 0 | 0 | 0 | 40 | 2025 FDD, Item 20, p. 59 |
| 2023 | 16 | 9 | 0 | 0 | 1 | 0 | 24 | 2025 FDD, Item 20, p. 59 |
| 2022 | 15 | 2 | 0 | 0 | 1 | 0 | 16 | 2025 FDD, Item 20, p. 59 |
Source Magnolia Soap and Bath Co, 2025 FDD, Item 20, p. 59, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Compare
How Magnolia Soap and Bath Co compares with other Retail franchises
Measured against the 39 Retail franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Magnolia Soap and Bath Co's estimated range is $385,200. It costs more to open than 58% of Retail franchises here.
- Outlets leaving each year. 3.6% for Magnolia Soap and Bath Co. That is lower than 72% of the 37 Retail franchises with at least 10 outlets.
- Three-year growth. Magnolia Soap and Bath Co's franchised system grew 167%. The typical Retail franchise here shrank 1.2%.
- Earnings disclosure. 25 of the 39 Retail franchises here publish earnings figures in Item 19. Magnolia Soap and Bath Co is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Retail franchise side by side.
Alert me when Magnolia Soap and Bath Co files a new FDD
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