How much does a Wonderly Lights franchise cost?
Opening a Wonderly Lights franchise takes a total initial investment of $123,603 to $142,428, according to the brand's 2025 Franchise Disclosure Document. The FDD's Item 19 reports median revenue of $105,126 across 21 outlets.
Wonderly Lights franchises offer holiday lighting services and non-holiday light services. Category: Business Services.
Item 7
What it costs to open a Wonderly Lights franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $123,603 to $142,428. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Start Up Inventory Package-- Lights, Greenery, Bows, etc. ($27,285), Digital Marketing Fees ($24,000), and Additional Funds for 3 months ($6,000 to $15,000). Together they make up about 47% of the high-end estimate.
The initial franchise fee is $29,500, about 24% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 19 | $29,500 | $29,500 | 2025 FDD, Item 7, p. 19 |
| Mailer Program Set-Up Fee2025 FDD, Item 7, p. 19 | $1,000 | $1,000 | 2025 FDD, Item 7, p. 19 |
| Mailing List Fee2025 FDD, Item 7, p. 19 | $375 | $375 | 2025 FDD, Item 7, p. 19 |
| Postcard Fees2025 FDD, Item 7, p. 19 | $12,900 | $12,900 | 2025 FDD, Item 7, p. 19 |
| SEO Fees2025 FDD, Item 7, p. 19 | $3,600 | $3,600 | 2025 FDD, Item 7, p. 19 |
| Digital Marketing Fees2025 FDD, Item 7, p. 19 | $24,000 | $24,000 | 2025 FDD, Item 7, p. 19 |
| Start Up Inventory Package-- Lights, Greenery, Bows, etc.2025 FDD, Item 7, p. 19 | $27,285 | $27,285 | 2025 FDD, Item 7, p. 19 |
| Start Up Equipment Package-- Tools, Ladders, Safety Equipment, etc.2025 FDD, Item 7, p. 19 | $5,447 | $5,447 | 2025 FDD, Item 7, p. 19 |
| Trailer (including decals and upfit, but excluding shipping)2025 FDD, Item 7, p. 19 | $8,951 | $8,951 | 2025 FDD, Item 7, p. 19 |
| Financial Management Training2025 FDD, Item 7, p. 20 | $200 | $600 | 2025 FDD, Item 7, p. 20 |
| Initial Training Expenses2025 FDD, Item 7, p. 20 | $1,000 | $2,000 | 2025 FDD, Item 7, p. 20 |
| Insurances2025 FDD, Item 7, p. 20 | $1,800 | $3,600 | 2025 FDD, Item 7, p. 20 |
| Professional Fees2025 FDD, Item 7, p. 20 | $300 | $1,000 | 2025 FDD, Item 7, p. 20 |
| Licenses & Certifications2025 FDD, Item 7, p. 20 | $0 | $1,500 | 2025 FDD, Item 7, p. 20 |
| Integrated Business Management Fee2025 FDD, Item 7, p. 20 | $395 | $1,185 | 2025 FDD, Item 7, p. 20 |
| Chatbot Fee2025 FDD, Item 7, p. 20 | $500 | $1,500 | 2025 FDD, Item 7, p. 20 |
| Bookkeeping Services2025 FDD, Item 7, p. 20 | $350 | $1,185 | 2025 FDD, Item 7, p. 20 |
| Computer, Internet Devices, Phones, Software Setup2025 FDD, Item 7, p. 20 | $0 | $1,800 | 2025 FDD, Item 7, p. 20 |
| Additional Funds for 3 months2025 FDD, Item 7, p. 20 | $6,000 | $15,000 | 2025 FDD, Item 7, p. 20 |
| Total estimated initial investment2025 FDD, Item 7, p. 19-20 | $123,603 | $142,428 | 2025 FDD, Item 7, p. 19-20 |
Source Wonderly Lights, 2025 FDD, Item 7, p. 19-20, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 19
What Wonderly Lights franchisees actually report earning
Median Revenue
$105,126
Wonderly Lights' 2025 FDD, Item 19, for the 2024. Basis: 21 Residential Franchisees.
Sample size: 21 outlets. The FDD also reports average revenue of $150,775. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- The tables below exclude the 2 franchisees, each operating a single outlet, that had been operational for less than six months as of December 31, 2024.
- The 21 Residential Franchisees include franchisees operating more than one outlet under the same legal entity.
This is a disclosure of what some existing outlets reported, not a projection of what a new Wonderly Lights outlet would earn. Your results will differ.
Source Wonderly Lights, 2025 FDD, Item 19, p. 59, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 20
How many Wonderly Lights outlets there are, and how many closed
Wonderly Lights ended 2024 with 39 franchised outlets and 1 company-owned outlet. In that year 9 franchised outlets opened and 1 left the system.
Three years at a glance
From 2022 through 2024, Wonderly Lights opened 40 franchised outlets and 1 outlet left the system. That is a net gain of 39, from 0 to 39 franchised outlets. Of the outlets that left, 1 was terminated.
On average, about 2.2% of franchised outlets left the system each year, roughly 1 in 45.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 31 | 9 | 1 | 0 | 0 | 0 | 39 | 2025 FDD, Item 20, p. 25 |
| 2023 | 14 | 17 | 0 | 0 | 0 | 0 | 31 | 2025 FDD, Item 20, p. 25 |
| 2022 | 0 | 14 | 0 | 0 | 0 | 0 | 14 | 2025 FDD, Item 20, p. 25 |
Source Wonderly Lights, 2025 FDD, Item 20, p. 75-76, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Compare
How Wonderly Lights compares with other Business Services franchises
Measured against the 140 Business Services franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Wonderly Lights' estimated range is $133,016. It costs less to open than 53% of Business Services franchises here.
- Outlets leaving each year. 2.2% for Wonderly Lights. That is lower than 91% of the 101 Business Services franchises with at least 10 outlets.
- Earnings disclosure. 71 of the 140 Business Services franchises here publish earnings figures in Item 19. Wonderly Lights is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Business Services franchise side by side.
Alert me when Wonderly Lights files a new FDD
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