How much does a The MAX Challenge franchise cost?
Opening a The MAX Challenge franchise takes a total initial investment of $151,028 to $349,478, according to the brand's 2025 Franchise Disclosure Document. That FDD makes no Item 19 financial performance representation, so it discloses no earnings figures at all.
The MAX Challenge franchises group training transformation centers. Category: Fitness.
Item 7
What it costs to open a The MAX Challenge franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $151,028 to $349,478. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements/Fit out ($7,500 to $115,000), Additional Funds ($15,000 to $45,000), and Equipment and Furnishings ($23,100 to $38,250). Together they make up about 57% of the high-end estimate.
The initial franchise fee is $40,000, about 26% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 19 | $40,000 | $40,000 | 2025 FDD, Item 7, p. 19 |
| Training Fee2025 FDD, Item 7, p. 19 | $15,000 | $15,000 | 2025 FDD, Item 7, p. 19 |
| Opening Advertising-Enrollment / | $27,000 | $27,000 | 2025 FDD, Item 7, p. 19 |
| Computer Equipment;2025 FDD, Item 7, p. 19 | $6,000 | $7,500 | 2025 FDD, Item 7, p. 19 |
| Pre-Registration Office2025 FDD, Item 7, p. 20 | $0 | $5,000 | 2025 FDD, Item 7, p. 20 |
| Grand Opening Package2025 FDD, Item 7, p. 20 | $3,728 | $4,728 | 2025 FDD, Item 7, p. 20 |
| Insurance2025 FDD, Item 7, p. 20 | $500 | $2,000 | 2025 FDD, Item 7, p. 20 |
| Signage2025 FDD, Item 7, p. 20 | $6,000 | $18,000 | 2025 FDD, Item 7, p. 20 |
| Equipment and Furnishings2025 FDD, Item 7, p. 20 | $23,100 | $38,250 | 2025 FDD, Item 7, p. 20 |
| Prepaid Rent and Security Deposit2025 FDD, Item 7, p. 20 | $4,500 | $20,000 | 2025 FDD, Item 7, p. 20 |
| Leasehold Improvements/ | $7,500 | $115,000 | 2025 FDD, Item 7, p. 20 |
| Utility Deposits2025 FDD, Item 7, p. 20 | $1,000 | $2,000 | 2025 FDD, Item 7, p. 20 |
| Licenses and Permits; Fictitious Name Registration and/ | $1,500 | $5,000 | 2025 FDD, Item 7, p. 20 |
| Initial Training; Travel, Lodging, Meals, etc. for Initial Training2025 FDD, Item 7, p. 21 | $200 | $5,000 | 2025 FDD, Item 7, p. 21 |
| Additional Funds2025 FDD, Item 7, p. 21 | $15,000 | $45,000 | 2025 FDD, Item 7, p. 21 |
| Total estimated initial investment2025 FDD, Item 7, p. 21 | $151,028 | $349,478 | 2025 FDD, Item 7, p. 21 |
Source The MAX Challenge, 2025 FDD, Item 7, p. 21, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 19
What The MAX Challenge franchisees actually report earning
This brand's FDD publishes no Item 19.
“We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet.”
Source The MAX Challenge, 2025 FDD, Item 19, p. 65, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 20
How many The MAX Challenge outlets there are, and how many closed
The MAX Challenge ended 2024 with 34 franchised outlets and 2 company-owned outlets. In that year 1 franchised outlet opened and 2 left the system.
Three years at a glance
From 2022 through 2024, The MAX Challenge opened 1 franchised outlet and 15 outlets left the system. That is a net loss of 14, from 48 to 34 franchised outlets. Of the outlets that left, 2 were terminated, 3 were bought back by the franchisor, and 10 closed for other reasons.
On average, about 12% of franchised outlets left the system each year, roughly 1 in 8.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 35 | 1 | 2 | 0 | 0 | 0 | 34 | 2025 FDD, Item 20, p. 67 |
| 2023 | 41 | 0 | 0 | 0 | 3 | 3 | 35 | 2025 FDD, Item 20, p. 67 |
| 2022 | 48 | 0 | 0 | 0 | 0 | 7 | 41 | 2025 FDD, Item 20, p. 67 |
Source The MAX Challenge, 2025 FDD, Item 20, p. 67, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Compare
How The MAX Challenge compares with other Fitness franchises
Measured against the 50 Fitness franchises on this site, using each brand's own FDD.
- Cost to open. The middle of The MAX Challenge's estimated range is $250,253. It costs less to open than 76% of Fitness franchises here.
- Outlets leaving each year. 12% for The MAX Challenge. That is higher than 69% of the 30 Fitness franchises with at least 10 outlets.
- Three-year growth. The MAX Challenge's franchised system shrank 29%. The typical Fitness franchise here grew 20%.
- Earnings disclosure. 35 of the 50 Fitness franchises here publish earnings figures in Item 19. The MAX Challenge is not one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Fitness franchise side by side.
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