How much does a SmartStyle franchise cost?
Opening a SmartStyle franchise takes a total initial investment of $184,440 to $336,340, according to the brand's 2026 Franchise Disclosure Document. That FDD makes no Item 19 financial performance representation, so it discloses no earnings figures at all.
SmartStyle franchises Smartstyle salons. Category: Beauty.
Item 7
What it costs to open a SmartStyle franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $184,440 to $336,340. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements ($60,000 to $120,000), Furniture, Fixtures, Equipment and Supplies ($30,000 to $50,000), and Additional Funds – 3-6 Months ($15,000 to $45,000). Together they make up about 64% of the high-end estimate.
The initial franchise fee is $39,500, about 21% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee/ | $39,500 | $39,500 | 2026 FDD, Item 7, p. 19 |
| Leasehold Improvements2026 FDD, Item 7, p. 19 | $60,000 | $120,000 | 2026 FDD, Item 7, p. 19 |
| Furniture, Fixtures, Equipment and Supplies2026 FDD, Item 7, p. 20 | $30,000 | $50,000 | 2026 FDD, Item 7, p. 20 |
| Construction Management Services Fee2026 FDD, Item 7, p. 20 | $5,500 | $7,500 | 2026 FDD, Item 7, p. 20 |
| Construction and Design Plan Review2026 FDD, Item 7, p. 20 | $500 | $1,000 | 2026 FDD, Item 7, p. 20 |
| Post Build Review2026 FDD, Item 7, p. 20 | $1,500 | $3,000 | 2026 FDD, Item 7, p. 20 |
| Professional Fees2026 FDD, Item 7, p. 20 | $6,000 | $12,000 | 2026 FDD, Item 7, p. 20 |
| Computer Software (Point of Sale System)2026 FDD, Item 7, p. 20 | $2,040 | $2,040 | 2026 FDD, Item 7, p. 20 |
| Computer Hardware/ | $400 | $2,000 | 2026 FDD, Item 7, p. 20 |
| Opening Inventory2026 FDD, Item 7, p. 20 | $10,000 | $15,000 | 2026 FDD, Item 7, p. 20 |
| Travel and Living Expenses during Orientation Training2026 FDD, Item 7, p. 20 | $0 | $5,500 | 2026 FDD, Item 7, p. 20 |
| First and Last Month’s Rent and Security Deposit2026 FDD, Item 7, p. 20 | $3,000 | $16,800 | 2026 FDD, Item 7, p. 20 |
| Grand Opening Advertising2026 FDD, Item 7, p. 20 | $5,000 | $5,000 | 2026 FDD, Item 7, p. 20 |
| Signs2026 FDD, Item 7, p. 20 | $6,000 | $12,000 | 2026 FDD, Item 7, p. 20 |
| Additional Funds – 3-6 Months2026 FDD, Item 7, p. 20 | $15,000 | $45,000 | 2026 FDD, Item 7, p. 20 |
| Total estimated initial investment2026 FDD, Item 7, p. 20 | $184,440 | $336,340 | 2026 FDD, Item 7, p. 20 |
Source SmartStyle, 2026 FDD, Item 7, p. 20, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 19
What SmartStyle franchisees actually report earning
This brand's FDD publishes no Item 19.
We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to our management by contacting Franchise Development, 3701 Wayzata Boulevard, Suite 600, Minneapolis, MN 55416, (952) 947-7777, franchisedevelopment@regiscorp.com, the Federal Trade Commission, and the appropriate state regulatory agencies.
Source SmartStyle, 2026 FDD, Item 19, p. 54, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 20
How many SmartStyle outlets there are, and how many closed
SmartStyle ended 2025 with 911 franchised outlets and no company-owned outlets. In that year 5 franchised outlets opened and 171 left the system.
Three years at a glance
From 2023 through 2025, SmartStyle opened 5 franchised outlets and 567 outlets left the system. That is a net loss of 562, from 1,473 to 911 franchised outlets. Of the outlets that left, 46 were terminated, 125 were not renewed, and 396 closed for other reasons.
On average, about 15% of franchised outlets left the system each year, roughly 1 in 7.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 1,077 | 5 | 46 | 125 | 0 | 0 | 911 | 2026 FDD, Item 20, p. 61 |
| 2024 | 1,234 | 0 | 0 | 0 | 0 | 157 | 1,077 | 2026 FDD, Item 20, p. 61 |
| 2023 | 1,473 | 0 | 0 | 0 | 0 | 239 | 1,234 | 2026 FDD, Item 20, p. 61 |
Source SmartStyle, 2026 FDD, Item 20, p. 61, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Compare
How SmartStyle compares with other Beauty franchises
Measured against the 48 Beauty franchises on this site, using each brand's own FDD.
- Cost to open. The middle of SmartStyle's estimated range is $260,390. It costs less to open than 91% of Beauty franchises here.
- Outlets leaving each year. 15% for SmartStyle. That is higher than 97% of the 36 Beauty franchises with at least 10 outlets.
- Three-year growth. SmartStyle's franchised system shrank 38%. The typical Beauty franchise here grew 13%.
- Earnings disclosure. 40 of the 48 Beauty franchises here publish earnings figures in Item 19. SmartStyle is not one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Beauty franchise side by side.
Alert me when SmartStyle files a new FDD
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