How much does an Orangetheory Fitness franchise cost?
Opening an Orangetheory Fitness franchise takes a total initial investment of $764,577 to $1,104,920, according to the brand's 2026 Franchise Disclosure Document. The FDD's Item 19 reports median total gross sales of $750,643 across 1,189 outlets.
The brand franchises Orangetheory Fitness Studios. Category: Fitness.
Item 7
What it costs to open an Orangetheory Fitness franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $764,577 to $1,104,920. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements and Construction Costs ($245,000 to $418,317), Additional Funds – 3 Months ($171,239), and Fitness Equipment (including installation) and OTbeat System ($119,122 to $163,424). Together they make up about 68% of the high-end estimate.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Fee2026 FDD, Item 7, p. 17 | $59,950 | $59,950 | 2026 FDD, Item 7, p. 17 |
| 3 months rent + security deposit2026 FDD, Item 7, p. 17 | $21,492 | $57,312 | 2026 FDD, Item 7, p. 17 |
| Architect & Design Fees2026 FDD, Item 7, p. 17 | $10,000 | $24,000 | 2026 FDD, Item 7, p. 17 |
| Furniture, Fixtures & Equipment2026 FDD, Item 7, p. 17 | $10,362 | $18,918 | 2026 FDD, Item 7, p. 17 |
| Construction Management Fees2026 FDD, Item 7, p. 17 | $0 | $12,500 | 2026 FDD, Item 7, p. 17 |
| Office & Cleaning supplies2026 FDD, Item 7, p. 17 | $3,000 | $3,800 | 2026 FDD, Item 7, p. 17 |
| Leasehold Improvements and Construction Costs2026 FDD, Item 7, p. 17 | $245,000 | $418,317 | 2026 FDD, Item 7, p. 17 |
| Fitness Equipment (including installation) and OTbeat System2026 FDD, Item 7, p. 17 | $119,122 | $163,424 | 2026 FDD, Item 7, p. 17 |
| Initial Inventory of Orangetheory® Fitness Retail Merchandise2026 FDD, Item 7, p. 17 | $3,315 | $5,850 | 2026 FDD, Item 7, p. 17 |
| Interior and Exterior Signage2026 FDD, Item 7, p. 18 | $17,666 | $28,436 | 2026 FDD, Item 7, p. 18 |
| Technology System2026 FDD, Item 7, p. 18 | $46,760 | $62,108 | 2026 FDD, Item 7, p. 18 |
| Pre-Sale and Grand Opening Advertising2026 FDD, Item 7, p. 18 | $36,000 | $45,000 | 2026 FDD, Item 7, p. 18 |
| Initial Training Expenses and Studio/ | $5,000 | $8,850 | 2026 FDD, Item 7, p. 18 |
| Miscellaneous Opening Costs2026 FDD, Item 7, p. 18 | $11,671 | $20,216 | 2026 FDD, Item 7, p. 18 |
| Insurance2026 FDD, Item 7, p. 18 | $4,000 | $5,000 | 2026 FDD, Item 7, p. 18 |
| Additional Funds – 3 Months2026 FDD, Item 7, p. 18 | $171,239 | $171,239 | 2026 FDD, Item 7, p. 18 |
| Total estimated initial investment2026 FDD, Item 7, p. 17-18 | $764,577 | $1,104,920 | 2026 FDD, Item 7, p. 17-18 |
Source Orangetheory Fitness, 2026 FDD, Item 7, p. 17-18, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-10-12.
Item 19
What Orangetheory Fitness franchisees actually report earning
Median Total Gross Sales
$750,643
Orangetheory Fitness' 2026 FDD, Item 19, for the 12-month period ended February 28, 2026 (the “Relevant Time Period”). Basis: 1,189 franchised Orangetheory Fitness Studios that were open and operating for the Relevant Time Period.
Sample size: 1,189 outlets. The FDD also reports total gross sales of $802,145. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- The figures do not include 95 franchised Orangetheory Fitness Studios that permanently closed during the Relevant Time Period; all of these Studios were open for at least 12 months before permanently closing.
This is a disclosure of what some existing outlets reported, not a projection of what a new Orangetheory Fitness outlet would earn. Your results will differ.
Source Orangetheory Fitness, 2026 FDD, Item 19, p. 58-60, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-10-12.
Item 20
How many Orangetheory Fitness outlets there are, and how many closed
Orangetheory Fitness ended 2025 with 1,209 franchised outlets and 15 company-owned outlets. In that year 13 franchised outlets opened and 87 left the system.
Three years at a glance
From 2023 through 2025, Orangetheory Fitness opened 93 franchised outlets and 165 outlets left the system. That is a net loss of 72, from 1,281 to 1,209 franchised outlets. Of the outlets that left, 35 were not renewed and 130 closed for other reasons.
On average, about 4.3% of franchised outlets left the system each year, roughly 1 in 23.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 1,283 | 13 | 0 | 26 | 0 | 61 | 1,209 | 2026 FDD, Item 20, p. 67 |
| 2024 | 1,311 | 27 | 0 | 8 | 0 | 47 | 1,283 | 2026 FDD, Item 20, p. 67 |
| 2023 | 1,281 | 53 | 0 | 1 | 0 | 22 | 1,311 | 2026 FDD, Item 20, p. 67 |
Source Orangetheory Fitness, 2026 FDD, Item 20, p. 63-66, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-10-12.
Compare
How Orangetheory Fitness compares with other Fitness franchises
Measured against the 50 Fitness franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Orangetheory Fitness' estimated range is $934,749. It costs more to open than 90% of Fitness franchises here.
- Outlets leaving each year. 4.3% for Orangetheory Fitness. That is lower than 72% of the 30 Fitness franchises with at least 10 outlets.
- Three-year growth. Orangetheory Fitness' franchised system shrank 5.6%. The typical Fitness franchise here grew 20%.
- Earnings disclosure. 35 of the 50 Fitness franchises here publish earnings figures in Item 19. Orangetheory Fitness is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Fitness franchise side by side.
Alert me when Orangetheory Fitness files a new FDD
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