How much does a MassageLuXe franchise cost?
Opening a MassageLuXe franchise takes a total initial investment of $575,600 to $835,300, according to the brand's 2026 Franchise Disclosure Document. The FDD's Item 19 reports median of $882,524 across 90 outlets.
MassageLuXe franchises spas offering massages, facials, waxing and skin care treatments. Category: Beauty.
Item 7
What it costs to open a MassageLuXe franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $575,600 to $835,300. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements ($384,500 to $478,200), Spa Equipment and Supplies ($21,700 to $83,000), and Fixtures ($10,600 to $38,300). Together they make up about 72% of the high-end estimate.
The initial franchise fee is $32,500 to $42,500, about 5.6% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 11 | $32,500 | $42,500 | 2026 FDD, Item 7, p. 11 |
| Leasehold Improvements2026 FDD, Item 7, p. 11 | $384,500 | $478,200 | 2026 FDD, Item 7, p. 11 |
| Signs2026 FDD, Item 7, p. 11 | $2,900 | $13,200 | 2026 FDD, Item 7, p. 11 |
| Spa Equipment and Supplies2026 FDD, Item 7, p. 11 | $21,700 | $83,000 | 2026 FDD, Item 7, p. 11 |
| Fixtures2026 FDD, Item 7, p. 11 | $10,600 | $38,300 | 2026 FDD, Item 7, p. 11 |
| Furniture and Décor2026 FDD, Item 7, p. 11 | $5,300 | $19,000 | 2026 FDD, Item 7, p. 11 |
| Initial Pre-Opening Inventory2026 FDD, Item 7, p. 11 | $12,200 | $12,200 | 2026 FDD, Item 7, p. 11 |
| Start-Up Marketing2026 FDD, Item 7, p. 11 | $15,000 | $15,000 | 2026 FDD, Item 7, p. 11 |
| Insurance2026 FDD, Item 7, p. 11 | $10,000 | $15,000 | 2026 FDD, Item 7, p. 11 |
| Pre-paid Rent and Lease Deposits2026 FDD, Item 7, p. 11 | $16,000 | $26,000 | 2026 FDD, Item 7, p. 11 |
| Professional Fees2026 FDD, Item 7, p. 11 | $12,000 | $21,000 | 2026 FDD, Item 7, p. 11 |
| Training Expenses2026 FDD, Item 7, p. 11 | $3,000 | $5,000 | 2026 FDD, Item 7, p. 11 |
| Licenses/ | $100 | $500 | 2026 FDD, Item 7, p. 11 |
| Computer Hardware and Software2026 FDD, Item 7, p. 12 | $14,000 | $14,000 | 2026 FDD, Item 7, p. 12 |
| Security Systems2026 FDD, Item 7, p. 12 | $2,100 | $2,100 | 2026 FDD, Item 7, p. 12 |
| Office Supplies and Other Miscellaneous Expenses2026 FDD, Item 7, p. 12 | $4,700 | $4,800 | 2026 FDD, Item 7, p. 12 |
| Shipping2026 FDD, Item 7, p. 12 | $4,000 | $8,000 | 2026 FDD, Item 7, p. 12 |
| Additional Funds – 3 months2026 FDD, Item 7, p. 12 | $25,000 | $37,500 | 2026 FDD, Item 7, p. 12 |
| Total estimated initial investment2026 FDD, Item 7, p. 11-12 | $575,600 | $835,300 | 2026 FDD, Item 7, p. 11-12 |
Source MassageLuXe, 2026 FDD, Item 7, p. 11-12, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 19
What MassageLuXe franchisees actually report earning
Median
$882,524
MassageLuXe's 2026 FDD, Item 19, for the 2025. Basis: Franchise MassageLuXe Spas open and operating at least 12 months and operating as December 31, 2025.
Sample size: 90 outlets. The FDD also reports 2025 average gross revenue of $891,848. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- Fourteen MassageLuXe spas were excluded from this Item 19 because they opened in 2025 and were not operating for at least 12 months as of December 31, 2025.
This is a disclosure of what some existing outlets reported, not a projection of what a new MassageLuXe outlet would earn. Your results will differ.
Source MassageLuXe, 2026 FDD, Item 19, p. 33, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 20
How many MassageLuXe outlets there are, and how many closed
MassageLuXe ended 2025 with 104 franchised outlets and no company-owned outlets. In that year 13 franchised outlets opened and 1 left the system.
Three years at a glance
From 2023 through 2025, MassageLuXe opened 30 franchised outlets and 1 outlet left the system. That is a net gain of 29, from 75 to 104 franchised outlets. Of the outlets that left, 1 was not renewed.
On average, about 0.4% of franchised outlets left the system each year, roughly 1 in 253.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 92 | 13 | 0 | 1 | 0 | 0 | 104 | 2026 FDD, Item 20, p. 53 |
| 2024 | 86 | 6 | 0 | 0 | 0 | 0 | 92 | 2026 FDD, Item 20, p. 53 |
| 2023 | 75 | 11 | 0 | 0 | 0 | 0 | 86 | 2026 FDD, Item 20, p. 53 |
Source MassageLuXe, 2026 FDD, Item 20, p. 53, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Compare
How MassageLuXe compares with other Beauty franchises
Measured against the 48 Beauty franchises on this site, using each brand's own FDD.
- Cost to open. The middle of MassageLuXe's estimated range is $705,450. It costs more to open than 77% of Beauty franchises here.
- Outlets leaving each year. 0.4% for MassageLuXe. That is lower than 86% of the 36 Beauty franchises with at least 10 outlets.
- Three-year growth. MassageLuXe's franchised system grew 39%. The typical Beauty franchise here grew 13%.
- Earnings disclosure. 40 of the 48 Beauty franchises here publish earnings figures in Item 19. MassageLuXe is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Beauty franchise side by side.
Alert me when MassageLuXe files a new FDD
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