How much does a Massage Envy franchise cost?
Opening a Massage Envy franchise takes a total initial investment of $695,870 to $1,046,506, according to the brand's 2026 Franchise Disclosure Document. The FDD's Item 19 reports median gross sales of $1,136,666 across 989 outlets.
Massage Envy franchises Massage Envy Businesses. Category: Beauty.
Item 7
What it costs to open a Massage Envy franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $695,870 to $1,046,506. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements ($405,000 to $551,000), Additional Funds – 3 months ($117,000 to $130,000), and Computer System ($57,600 to $82,000). Together they make up about 73% of the high-end estimate.
The initial franchise fee is $28,000 to $45,000, about 4.0% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 25 | $28,000 | $45,000 | 2026 FDD, Item 7, p. 25 |
| Initial Opening Package2026 FDD, Item 7, p. 25 | $32,100 | $74,600 | 2026 FDD, Item 7, p. 25 |
| Computer System2026 FDD, Item 7, p. 25 | $57,600 | $82,000 | 2026 FDD, Item 7, p. 25 |
| Security Deposits2026 FDD, Item 7, p. 25 | $5,000 | $31,156 | 2026 FDD, Item 7, p. 25 |
| Three Months’ Lease Rent2026 FDD, Item 7, p. 25 | $11,520 | $36,000 | 2026 FDD, Item 7, p. 25 |
| Leasehold Improvements2026 FDD, Item 7, p. 25 | $405,000 | $551,000 | 2026 FDD, Item 7, p. 25 |
| Exterior Signage (excludes interior signage that is part of the building materials included in Leasehold Improvements)2026 FDD, Item 7, p. 25 | $5,800 | $17,000 | 2026 FDD, Item 7, p. 25 |
| Business Licenses and Permits2026 FDD, Item 7, p. 25 | $350 | $19,000 | 2026 FDD, Item 7, p. 25 |
| Professional Fees2026 FDD, Item 7, p. 25 | $15,000 | $30,000 | 2026 FDD, Item 7, p. 25 |
| Grand Opening Advertising Program2026 FDD, Item 7, p. 25 | $15,000 | $15,000 | 2026 FDD, Item 7, p. 25 |
| Insurance2026 FDD, Item 7, p. 25 | $2,500 | $8,750 | 2026 FDD, Item 7, p. 25 |
| Initial Training2026 FDD, Item 7, p. 25 | $1,000 | $7,000 | 2026 FDD, Item 7, p. 25 |
| Additional Funds – 3 months2026 FDD, Item 7, p. 25 | $117,000 | $130,000 | 2026 FDD, Item 7, p. 25 |
| Total estimated initial investment2026 FDD, Item 7, p. 25 | $695,870 | $1,046,506 | 2026 FDD, Item 7, p. 25 |
Source Massage Envy, 2026 FDD, Item 7, p. 25, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-10-12.
Item 19
What Massage Envy franchisees actually report earning
Median Gross Sales
$1,136,666
Massage Envy's 2026 FDD, Item 19, for the Fiscal Year 2025. Basis: Massage Envy Businesses in the Network that commenced initial operations before the start of Fiscal Year 2025 and reported sales in all 52 weeks of Fiscal Year 2025, unless temporarily ceased operations in Fiscal Year 2025 and subsequently resumed operations; the Network did not include businesses not actively operating at the end of Fiscal Year 2025.
Sample size: 989 outlets. The FDD also reports average gross sales of $1,210,966. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- The Network excluded two Massage Envy Businesses that had their initial opening during Fiscal Year 2025.
- The Network excluded two Massage Envy Businesses that were temporarily closed as of December 31, 2024 and reopened during Fiscal Year 2025.
- The Network did not include any Massage Envy Businesses that were not actively operating at the end of Fiscal Year 2025.
This is a disclosure of what some existing outlets reported, not a projection of what a new Massage Envy outlet would earn. Your results will differ.
Source Massage Envy, 2026 FDD, Item 19, p. 60-62, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-10-12.
Item 20
How many Massage Envy outlets there are, and how many closed
Massage Envy ended 2025 with 993 franchised outlets and no company-owned outlets. In that year 3 franchised outlets opened and 19 left the system.
Three years at a glance
From 2023 through 2025, Massage Envy opened 14 franchised outlets and 104 outlets left the system. That is a net loss of 90, from 1,083 to 993 franchised outlets. Of the outlets that left, 23 were terminated, 8 were not renewed, and 73 closed for other reasons.
On average, about 3.3% of franchised outlets left the system each year, roughly 1 in 30.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 1,009 | 3 | 4 | 5 | 0 | 10 | 993 | 2026 FDD, Item 20, p. 73 |
| 2024 | 1,053 | 1 | 16 | 2 | 0 | 27 | 1,009 | 2026 FDD, Item 20, p. 73 |
| 2023 | 1,083 | 10 | 3 | 1 | 0 | 36 | 1,053 | 2026 FDD, Item 20, p. 73 |
Source Massage Envy, 2026 FDD, Item 20, p. 73, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-10-12.
Compare
How Massage Envy compares with other Beauty franchises
Measured against the 48 Beauty franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Massage Envy's estimated range is $871,188. It costs more to open than 87% of Beauty franchises here.
- Outlets leaving each year. 3.3% for Massage Envy. That is lower than 54% of the 36 Beauty franchises with at least 10 outlets.
- Three-year growth. Massage Envy's franchised system shrank 8.3%. The typical Beauty franchise here grew 13%.
- Earnings disclosure. 40 of the 48 Beauty franchises here publish earnings figures in Item 19. Massage Envy is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Beauty franchise side by side.
Alert me when Massage Envy files a new FDD
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