How much does a Fleet Feet franchise cost?
Opening a Fleet Feet franchise takes a total initial investment of $352,000 to $651,500, according to the brand's 2026 Franchise Disclosure Document. The FDD's Item 19 reports median gross sales of $1,552,312 across 167 outlets.
Fleet Feet franchises FLEET FEET stores. Category: Recreation.
Item 7
What it costs to open a Fleet Feet franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $352,000 to $651,500. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Real Estate & Improvements ($150,000 to $250,000), Inventory ($80,000 to $140,000), and Furniture, Fixtures, and Equipment ($50,000 to $125,000). Together they make up about 79% of the high-end estimate.
The initial franchise fee is $22,500 to $45,000, about 6.4% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 18 | $22,500 | $45,000 | 2026 FDD, Item 7, p. 18 |
| Inventory2026 FDD, Item 7, p. 18 | $80,000 | $140,000 | 2026 FDD, Item 7, p. 18 |
| Real Estate & Improvements2026 FDD, Item 7, p. 18 | $150,000 | $250,000 | 2026 FDD, Item 7, p. 18 |
| Furniture, Fixtures, and Equipment2026 FDD, Item 7, p. 18 | $50,000 | $125,000 | 2026 FDD, Item 7, p. 18 |
| Computer Hardware and Software2026 FDD, Item 7, p. 18 | $16,000 | $24,000 | 2026 FDD, Item 7, p. 18 |
| fit id® subscription2026 FDD, Item 7, p. 18 | $1,200 | $1,200 | 2026 FDD, Item 7, p. 18 |
| Travel and living expenses while training2026 FDD, Item 7, p. 18 | $4,000 | $6,000 | 2026 FDD, Item 7, p. 18 |
| E-Commerce Fee2026 FDD, Item 7, p. 18 | $300 | $300 | 2026 FDD, Item 7, p. 18 |
| Legal, Accounting, and License Fees2026 FDD, Item 7, p. 18 | $3,000 | $10,000 | 2026 FDD, Item 7, p. 18 |
| Additional Funds – 3 Months2026 FDD, Item 7, p. 18 | $25,000 | $50,000 | 2026 FDD, Item 7, p. 18 |
| Total estimated initial investment2026 FDD, Item 7, p. 18 | $352,000 | $651,500 | 2026 FDD, Item 7, p. 18 |
Source Fleet Feet, 2026 FDD, Item 7, p. 18, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 19
What Fleet Feet franchisees actually report earning
Median Gross Sales
$1,552,312
Fleet Feet's 2026 FDD, Item 19, for the Calendar year ending December 31, 2025. Basis: Franchised and affiliate-owned stores in operation for at least 24 months; the first-year table covers stores beginning operation between January 1, 2023 and December 31, 2024.
Sample size: 167 outlets. The FDD also reports average gross sales of $1,687,240. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- The annual Gross Sales table covers stores in operation for at least 24 months and therefore does not include stores that had operated for less than 24 months.
- The first-year Gross Sales table excludes any conversion stores where an existing running-store operation was present before the location became franchised or affiliate-owned; this exclusion covers three such conversion locations in 2023.
This is a disclosure of what some existing outlets reported, not a projection of what a new Fleet Feet outlet would earn. Your results will differ.
Source Fleet Feet, 2026 FDD, Item 19, p. 52-53, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 20
How many Fleet Feet outlets there are, and how many closed
Fleet Feet ended 2025 with 197 franchised outlets and 86 company-owned outlets. In that year 12 franchised outlets opened and 7 left the system.
Three years at a glance
From 2023 through 2025, Fleet Feet opened 39 franchised outlets and 9 outlets left the system. That is a net gain of 30, from 167 to 197 franchised outlets. Of the outlets that left, 1 was terminated, 2 were bought back by the franchisor, and 6 closed for other reasons.
On average, about 1.7% of franchised outlets left the system each year, roughly 1 in 60.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 192 | 12 | 1 | 0 | 2 | 4 | 197 | 2026 FDD, Item 20, p. 57 |
| 2024 | 183 | 10 | 0 | 0 | 0 | 1 | 192 | 2026 FDD, Item 20, p. 57 |
| 2023 | 167 | 17 | 0 | 0 | 0 | 1 | 183 | 2026 FDD, Item 20, p. 57 |
Source Fleet Feet, 2026 FDD, Item 20, p. 57, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Compare
How Fleet Feet compares with other Recreation franchises
Measured against the 21 Recreation franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Fleet Feet's estimated range is $501,750. It costs less to open than 50% of Recreation franchises here.
- Outlets leaving each year. 1.7% for Fleet Feet. That is lower than 90% of the 11 Recreation franchises with at least 10 outlets.
- Three-year growth. Fleet Feet's franchised system grew 18%. The typical Recreation franchise here grew 10.0%.
- Earnings disclosure. 13 of the 21 Recreation franchises here publish earnings figures in Item 19. Fleet Feet is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Recreation franchise side by side.
Alert me when Fleet Feet files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Fleet Feet's updated numbers when the next document is published, plus the brand-comparison worksheet.
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