How much does a Discover Strength franchise cost?
Opening a Discover Strength franchise takes a total initial investment of $529,000 to $870,000, according to the brand's 2026 Franchise Disclosure Document. The FDD's Item 19 reports median gross sales of $231,118 across 6 outlets.
Discover Strength franchises Studios operated under a Franchise Agreement. Category: Fitness.
Item 7
What it costs to open a Discover Strength franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $529,000 to $870,000. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements ($220,000 to $390,000), Equipment ($153,000 to $183,000), and Additional Funds - 3 months ($20,000 to $55,000). Together they make up about 72% of the high-end estimate.
The initial franchise fee is $58,000, about 11% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 7 | $58,000 | $58,000 | 2026 FDD, Item 7, p. 7 |
| Rent (3 months)2026 FDD, Item 7, p. 7 | $16,000 | $34,000 | 2026 FDD, Item 7, p. 7 |
| Lease, Utility and Security Deposits2026 FDD, Item 7, p. 7 | $5,000 | $19,000 | 2026 FDD, Item 7, p. 7 |
| Design and Architectural Fees2026 FDD, Item 7, p. 7 | $7,000 | $17,000 | 2026 FDD, Item 7, p. 7 |
| Leasehold Improvements2026 FDD, Item 7, p. 7 | $220,000 | $390,000 | 2026 FDD, Item 7, p. 7 |
| Equipment2026 FDD, Item 7, p. 7 | $153,000 | $183,000 | 2026 FDD, Item 7, p. 7 |
| Fixtures & Furniture2026 FDD, Item 7, p. 7 | $5,000 | $8,000 | 2026 FDD, Item 7, p. 7 |
| Supplies2026 FDD, Item 7, p. 7 | $1,000 | $6,000 | 2026 FDD, Item 7, p. 7 |
| Management System and Designated Software2026 FDD, Item 7, p. 7 | $2,000 | $5,000 | 2026 FDD, Item 7, p. 7 |
| Signage2026 FDD, Item 7, p. 7 | $20,000 | $38,000 | 2026 FDD, Item 7, p. 7 |
| Training Expenses2026 FDD, Item 7, p. 7 | $2,000 | $8,000 | 2026 FDD, Item 7, p. 7 |
| Grand Opening Advertising and Promotion2026 FDD, Item 7, p. 7 | $15,000 | $25,000 | 2026 FDD, Item 7, p. 7 |
| Licenses, Permits and Professional Fees2026 FDD, Item 7, p. 7 | $2,000 | $16,000 | 2026 FDD, Item 7, p. 7 |
| Insurance2026 FDD, Item 7, p. 7 | $3,000 | $8,000 | 2026 FDD, Item 7, p. 7 |
| Additional Funds - 3 months2026 FDD, Item 7, p. 7 | $20,000 | $55,000 | 2026 FDD, Item 7, p. 7 |
| Total estimated initial investment2026 FDD, Item 7, p. 7 | $529,000 | $870,000 | 2026 FDD, Item 7, p. 7 |
Source Discover Strength, 2026 FDD, Item 7, p. 7, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 19
What Discover Strength franchisees actually report earning
Median Gross Sales
$231,118
Discover Strength's 2026 FDD, Item 19, for the 12-month period ending December 31, 2025. Basis: Studios that have been in operation at least 13 months beginning December 1, 2024, and were in operation during the entire 12-month period ending December 31, 2025.
Sample size: 6 outlets. The FDD also reports average gross sales of $278,638. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- We excluded 11 franchised Studios because they commenced operations after December 1, 2024.
- We excluded one company-owned location because the Studio was not yet in operation as of December 1, 2024.
This is a disclosure of what some existing outlets reported, not a projection of what a new Discover Strength outlet would earn. Your results will differ.
Source Discover Strength, 2026 FDD, Item 19, p. 30, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 20
How many Discover Strength outlets there are, and how many closed
Discover Strength ended 2025 with 25 franchised outlets and 9 company-owned outlets. In that year 11 franchised outlets opened and none left the system.
Three years at a glance
From 2023 through 2025, Discover Strength opened 22 franchised outlets and no outlets left the system. That is a net gain of 22, from 3 to 25 franchised outlets.
With fewer than 10 outlets, one closure moves the numbers a lot, so we do not calculate a yearly rate.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 14 | 11 | 0 | 0 | 0 | 0 | 25 | 2026 FDD, Item 20, p. 32 |
| 2024 | 8 | 6 | 0 | 0 | 0 | 0 | 14 | 2026 FDD, Item 20, p. 32 |
| 2023 | 3 | 5 | 0 | 0 | 0 | 0 | 8 | 2026 FDD, Item 20, p. 32 |
Source Discover Strength, 2026 FDD, Item 20, p. 32, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Compare
How Discover Strength compares with other Fitness franchises
Measured against the 50 Fitness franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Discover Strength's estimated range is $699,500. It costs more to open than 80% of Fitness franchises here.
- Earnings disclosure. 35 of the 50 Fitness franchises here publish earnings figures in Item 19. Discover Strength is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Fitness franchise side by side.
Alert me when Discover Strength files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Discover Strength's updated numbers when the next document is published, plus the brand-comparison worksheet.
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