How much does a Destination Athlete franchise cost?
Opening a Destination Athlete franchise takes a total initial investment of $28,300 to $108,610, according to the brand's 2026 Franchise Disclosure Document. That FDD makes no Item 19 financial performance representation, so it discloses no earnings figures at all.
Destination Athlete franchises DESTINATION ATHLETE® businesses. Category: Retail.
Item 7
What it costs to open a Destination Athlete franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $28,300 to $108,610. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Additional Operating Funds for 3 Months ($6,000 to $36,000), Lap top computer ($700 to $1,500), and Legal fees ($300 to $1,500). Together they make up about 36% of the high-end estimate.
The initial franchise fee is $20,000 to $65,000, about 71% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial franchise fee2026 FDD, Item 7, p. 14 | $20,000 | $65,000 | 2026 FDD, Item 7, p. 14 |
| Travel Expenses2026 FDD, Item 7, p. 15 | $100 | $400 | 2026 FDD, Item 7, p. 15 |
| Living Expenses while training2026 FDD, Item 7, p. 15 | $150 | $1,500 | 2026 FDD, Item 7, p. 15 |
| Cell/ | $20 | $200 | 2026 FDD, Item 7, p. 15 |
| Fax/ | $150 | $400 | 2026 FDD, Item 7, p. 15 |
| Lap top computer2026 FDD, Item 7, p. 15 | $700 | $1,500 | 2026 FDD, Item 7, p. 15 |
| Invoices/ | $100 | $160 | 2026 FDD, Item 7, p. 15 |
| Office supplies2026 FDD, Item 7, p. 15 | $100 | $400 | 2026 FDD, Item 7, p. 15 |
| File cabinet(s)2026 FDD, Item 7, p. 15 | $80 | $200 | 2026 FDD, Item 7, p. 15 |
| Legal fees2026 FDD, Item 7, p. 15 | $300 | $1,500 | 2026 FDD, Item 7, p. 15 |
| Accounting software2026 FDD, Item 7, p. 15 | $200 | $250 | 2026 FDD, Item 7, p. 15 |
| Accounting services2026 FDD, Item 7, p. 15 | $100 | $300 | 2026 FDD, Item 7, p. 15 |
| Insurance2026 FDD, Item 7, p. 15 | $300 | $800 | 2026 FDD, Item 7, p. 15 |
| Additional Operating Funds for 3 Months2026 FDD, Item 7, p. 15 | $6,000 | $36,000 | 2026 FDD, Item 7, p. 15 |
| Total estimated initial investment2026 FDD, Item 7, p. 14-15 | $28,300 | $108,610 | 2026 FDD, Item 7, p. 14-15 |
Source Destination Athlete, 2026 FDD, Item 7, p. 14-15, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 19
What Destination Athlete franchisees actually report earning
This brand's FDD publishes no Item 19.
We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet.
Source Destination Athlete, 2026 FDD, Item 19, p. 46, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 20
How many Destination Athlete outlets there are, and how many closed
Destination Athlete ended 2025 with 296 franchised outlets and no company-owned outlets. In that year 16 franchised outlets opened and none left the system.
Three years at a glance
From 2023 through 2025, Destination Athlete opened 68 franchised outlets and 1 outlet left the system. That is a net gain of 67, from 229 to 296 franchised outlets. Of the outlets that left, 1 was not renewed.
On average, about 0.1% of franchised outlets left the system each year, roughly 1 in 769.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 280 | 16 | 0 | 0 | 0 | 0 | 296 | 2026 FDD, Item 20, p. 50 |
| 2024 | 260 | 21 | 0 | 1 | 0 | 0 | 280 | 2026 FDD, Item 20, p. 50 |
| 2023 | 229 | 31 | 0 | 0 | 0 | 0 | 260 | 2026 FDD, Item 20, p. 50 |
Source Destination Athlete, 2026 FDD, Item 20, p. 50, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Compare
How Destination Athlete compares with other Retail franchises
Measured against the 39 Retail franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Destination Athlete's estimated range is $68,455. It costs less to open than 95% of Retail franchises here.
- Outlets leaving each year. 0.1% for Destination Athlete. That is lower than 100% of the 37 Retail franchises with at least 10 outlets.
- Three-year growth. Destination Athlete's franchised system grew 29%. The typical Retail franchise here shrank 1.2%.
- Earnings disclosure. 25 of the 39 Retail franchises here publish earnings figures in Item 19. Destination Athlete is not one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Retail franchise side by side.
Alert me when Destination Athlete files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Destination Athlete's updated numbers when the next document is published, plus the brand-comparison worksheet.
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