How much does an Appell Striping franchise cost?
Opening an Appell Striping franchise takes a total initial investment of $224,907 to $477,178, according to the brand's 2026 Franchise Disclosure Document. That FDD's Item 19 publishes no median; it reports figures for appell north jersey (bergen county) 2025 gross sales: $402,390.
Appell franchises businesses offering line striping, seal coating, pave repair, and snow plowing services. Category: Business Services.
Item 7
What it costs to open an Appell Striping franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $224,907 to $477,178. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Vehicle ($40,000 to $125,000), Pave Repair Package ($0 to $89,871), and Territory Fee ($50,000).
The initial franchise fee is $5,000.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 10 | $5,000 | $5,000 | 2026 FDD, Item 7, p. 10 |
| Territory Fee2026 FDD, Item 7, p. 10 | $50,000 | $50,000 | 2026 FDD, Item 7, p. 10 |
| Initial Training Fee2026 FDD, Item 7, p. 10-11 | $5,000 | $5,000 | 2026 FDD, Item 7, p. 10-11 |
| Lease Deposit, Storage, Overnight Parking2026 FDD, Item 7, p. 11 | $0 | $3,000 | 2026 FDD, Item 7, p. 11 |
| Leasehold Improvements2026 FDD, Item 7, p. 11 | $0 | $10,000 | 2026 FDD, Item 7, p. 11 |
| Line Striping Package2026 FDD, Item 7, p. 11 | $43,430 | $43,430 | 2026 FDD, Item 7, p. 11 |
| Seal Coating Package2026 FDD, Item 7, p. 11 | $37,527 | $37,527 | 2026 FDD, Item 7, p. 11 |
| Pave Repair Package2026 FDD, Item 7, p. 11 | $0 | $89,871 | 2026 FDD, Item 7, p. 11 |
| Optional: Snow Plow Equipment & Setup2026 FDD, Item 7, p. 11 | $0 | $26,000 | 2026 FDD, Item 7, p. 11 |
| Vehicle2026 FDD, Item 7, p. 11 | $40,000 | $125,000 | 2026 FDD, Item 7, p. 11 |
| Initial Inventory2026 FDD, Item 7, p. 11 | $750 | $2,500 | 2026 FDD, Item 7, p. 11 |
| Licenses and Certifications2026 FDD, Item 7, p. 11 | $0 | $3,500 | 2026 FDD, Item 7, p. 11 |
| Grand Opening Advertising2026 FDD, Item 7, p. 11 | $21,000 | $21,000 | 2026 FDD, Item 7, p. 11 |
| Marketing Kit2026 FDD, Item 7, p. 11 | $2,200 | $3,700 | 2026 FDD, Item 7, p. 11 |
| Initial Training Fee2026 FDD, Item 7, p. 11 | $0 | $2,000 | 2026 FDD, Item 7, p. 11 |
| Training Expenses2026 FDD, Item 7, p. 11 | $0 | $5,000 | 2026 FDD, Item 7, p. 11 |
| Computer Equipment2026 FDD, Item 7, p. 11 | $0 | $2,000 | 2026 FDD, Item 7, p. 11 |
| Office Equipment & Supplies2026 FDD, Item 7, p. 11 | $0 | $2,000 | 2026 FDD, Item 7, p. 11 |
| Vehicle GPS System Installation2026 FDD, Item 7, p. 12 | $0 | $150 | 2026 FDD, Item 7, p. 12 |
| Licenses and Professional Services2026 FDD, Item 7, p. 12 | $0 | $2,000 | 2026 FDD, Item 7, p. 12 |
| Prepaid Insurance Premium2026 FDD, Item 7, p. 12 | $0 | $3,500 | 2026 FDD, Item 7, p. 12 |
| Additional Funds – 3 Months2026 FDD, Item 7, p. 12 | $20,000 | $35,000 | 2026 FDD, Item 7, p. 12 |
| Total estimated initial investment2026 FDD, Item 7, p. 10-12 | $224,907 | $477,178 | 2026 FDD, Item 7, p. 10-12 |
About this total: The printed total was re-read off page 12 and is what the document prints; the Vehicle GPS System Installation line is stated per vehicle and is not included in the printed total.
Source Appell Striping, 2026 FDD, Item 7, p. 10-12, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Item 19
What Appell Striping franchisees actually report earning
Appell Striping's 2026 FDD publishes no median in its Item 19. What it publishes instead is set out below, in the document's own terms. An average is not a median: it is pulled upward by the strongest outlets, and it does not tell you what the middle outlet made. We do not calculate a median the document does not state.
The historical financial performance information presented in this Item 19 presents: (i) the total reported Gross Sales for the five Reporting Franchisees for the 2025 calendar year in Table A; and (ii) the total Gross Sales, broken down into three categories – Pavement Maintenance (which includes line striping, seal coating and pave repairs), Snow Removal and National Pavement Maintenance/Paving, for our Affiliate in Table B.
What the FDD does publish
| Measure | Average | Low | High | Outlets | Source |
|---|---|---|---|---|---|
| Appell North Jersey (Bergen County) 2025 Gross SalesThe FDD prints $402,390 for 2 Territories. | – | $402,390 | $402,390 | 2 | 2026 FDD, Item 19, p. 43 |
| Appell Chester County, PA 2025 Gross SalesThe FDD prints $168,202 for 1 Territory. | – | $168,202 | $168,202 | 1 | 2026 FDD, Item 19, p. 43 |
| Appell Atlanta, Georgia 2025 Gross SalesThe FDD prints $794,744 for 4 Territories. | – | $794,744 | $794,744 | 4 | 2026 FDD, Item 19, p. 43 |
| Appell Youngstown, Ohio 2025 Gross SalesThe FDD prints $429,324 for 2 Territories. | – | $429,324 | $429,324 | 2 | 2026 FDD, Item 19, p. 43 |
| Appell West Houston, Texas 2025 Gross SalesThe FDD prints $96,702 for 2 Territories. | – | $96,702 | $96,702 | 2 | 2026 FDD, Item 19, p. 43 |
| Pavement Maintenance (including Striping, Seal Coating and Pave Repairs) 2025 Gross Sales | – | $739,005 | $739,005 | 1 | 2026 FDD, Item 19, p. 44 |
A dash means the FDD does not print that figure. Appell Striping's Item 19 covers the 2025 calendar year. Basis: the five Reporting Franchisees and our Affiliate. Sample size: 5 outlets.
What the franchisor excluded from these figures
- The information presented in this Item 19 excludes this terminated franchisee.
This is a disclosure of what some existing outlets reported, not a projection of what a new Appell Striping outlet would earn. Your results will differ.
Source Appell Striping, 2026 FDD, Item 19, p. 43-44, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Item 20
How many Appell Striping outlets there are, and how many closed
Appell Striping ended 2025 with 11 franchised outlets and 1 company-owned outlet. In that year 4 franchised outlets opened and 1 left the system.
Three years at a glance
From 2023 through 2025, Appell Striping opened 13 franchised outlets and 2 outlets left the system. That is a net gain of 11, from 0 to 11 franchised outlets. Of the outlets that left, 2 were terminated.
With fewer than 10 outlets, one closure moves the numbers a lot, so we do not calculate a yearly rate.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 8 | 4 | 1 | 0 | 0 | 0 | 11 | 2026 FDD, Item 20, p. 46 |
| 2024 | 3 | 6 | 1 | 0 | 0 | 0 | 8 | 2026 FDD, Item 20, p. 46 |
| 2023 | 0 | 3 | 0 | 0 | 0 | 0 | 3 | 2026 FDD, Item 20, p. 46 |
Source Appell Striping, 2026 FDD, Item 20, p. 45-46, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Compare
How Appell Striping compares with other Business Services franchises
Measured against the 140 Business Services franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Appell Striping's estimated range is $351,043. It costs more to open than 87% of Business Services franchises here.
- Earnings disclosure. 71 of the 140 Business Services franchises here publish earnings figures in Item 19. Appell Striping is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Business Services franchise side by side.
Alert me when Appell Striping files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Appell Striping's updated numbers when the next document is published, plus the brand-comparison worksheet.
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