How much does a WATERLOO TURF franchise cost?
Opening a WATERLOO TURF franchise takes a total initial investment of $121,300 to $162,500, according to the brand's 2026 Franchise Disclosure Document. The FDD's Item 19 reports median number of days: 74.5 days from signing to first dollar across 8 franchisees.
Waterloo Turf franchises Waterloo Turf Businesses that offer and sell Approved Products and Services using Approved Equipment and Supplies. Category: Home Services.
Item 7
What it costs to open a WATERLOO TURF franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $121,300 to $162,500. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Additional Funds (3 months) ($30,000 to $40,000), Initial Marketing Materials; Marketing Development Fee; Grand Opening Ad Expenditure ($18,500 to $19,500), and Artificial Turf Maintenance Services Line of Business ($0 to $13,000). Together they make up about 45% of the high-end estimate.
The initial franchise fee is $59,000, about 49% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Franchise Fee2026 FDD, Item 7, p. 14 | $59,000 | $59,000 | 2026 FDD, Item 7, p. 14 |
| Leased Office2026 FDD, Item 7, p. 14 | $0 | $500 | 2026 FDD, Item 7, p. 14 |
| Vehicle Lease and Wrap2026 FDD, Item 7, p. 14 | $2,500 | $6,000 | 2026 FDD, Item 7, p. 14 |
| Installation Equipment and Office Equipment and Supplies2026 FDD, Item 7, p. 14 | $1,550 | $6,500 | 2026 FDD, Item 7, p. 14 |
| Initial Training Fees and Living Expenses While Attending Initial Training2026 FDD, Item 7, p. 14 | $3,000 | $5,500 | 2026 FDD, Item 7, p. 14 |
| Opening Support Fee2026 FDD, Item 7, p. 14 | $4,000 | $4,000 | 2026 FDD, Item 7, p. 14 |
| Technology and Information Systems2026 FDD, Item 7, p. 14 | $500 | $1,000 | 2026 FDD, Item 7, p. 14 |
| Initial Marketing Materials; Marketing Development Fee; Grand Opening Ad Expenditure2026 FDD, Item 7, p. 15 | $18,500 | $19,500 | 2026 FDD, Item 7, p. 15 |
| Insurance (3 Months)2026 FDD, Item 7, p. 15 | $1,500 | $3,000 | 2026 FDD, Item 7, p. 15 |
| Permits and Licenses2026 FDD, Item 7, p. 15 | $250 | $2,000 | 2026 FDD, Item 7, p. 15 |
| Professional Fees2026 FDD, Item 7, p. 15 | $500 | $2,500 | 2026 FDD, Item 7, p. 15 |
| Artificial Turf Maintenance Services Line of Business2026 FDD, Item 7, p. 15 | $0 | $13,000 | 2026 FDD, Item 7, p. 15 |
| Additional Funds (3 months)2026 FDD, Item 7, p. 15 | $30,000 | $40,000 | 2026 FDD, Item 7, p. 15 |
| Total estimated initial investment2026 FDD, Item 7, p. 14-15 | $121,300 | $162,500 | 2026 FDD, Item 7, p. 14-15 |
Source WATERLOO TURF, 2026 FDD, Item 7, p. 14-15, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27.
Item 19
What WATERLOO TURF's FDD reports in Item 19
Median Number of Days
74.5 days from signing to first dollar
This is a count of days from signing to first dollar, not money. WATERLOO TURF's 2026 FDD, Item 19, for the Fiscal year 2025. Basis: Table 6, the days-to-first-dollar table, covers the 8 franchisees who operated one or more of the 26 franchised Waterloo Turf Businesses opened in fiscal year 2025. The earnings figures in the same Item 19 (Tables 1 to 5) are the Austin and San Antonio company-affiliated businesses, not franchisees: Austin reported 2023 Net Income of $206,049 on Gross Sales of $1,084,016.
Sample size: 8 franchisees. The FDD also reports average number of days of 79 days from signing to first dollar. We lead with the median because an average is pulled upward by the strongest franchisees; the median is the middle franchisee.
What the franchisor excluded from this figure
- The analysis of company-affiliated Waterloo Turf Businesses excludes the 26 franchised Waterloo Turf Businesses that were open at the end of the last fiscal year ended December 31, 2025 because none were open the entire twelve-month period beginning January 1, 2025 and ending December 31, 2025.
This is a disclosure of what some existing franchisees reported, not a projection of what a new WATERLOO TURF franchisee would earn. Your results will differ.
Source WATERLOO TURF, 2026 FDD, Item 19, p. 64, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27.
Item 20
How many WATERLOO TURF outlets there are, and how many closed
WATERLOO TURF ended 2025 with 26 franchised outlets and 5 company-owned outlets. In that year 26 franchised outlets opened and none left the system.
Three years at a glance
From 2023 through 2025, WATERLOO TURF opened 26 franchised outlets and no outlets left the system. That is a net gain of 26, from 0 to 26 franchised outlets.
The system had no franchised outlets at the start of these years, so there is no departure rate to calculate.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 0 | 26 | 0 | 0 | 0 | 0 | 26 | 2026 FDD, Item 20, p. 66 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2026 FDD, Item 20, p. 66 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2026 FDD, Item 20, p. 66 |
Source WATERLOO TURF, 2026 FDD, Item 20, p. 66, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-27.
Compare
How WATERLOO TURF compares with other Home Services franchises
Measured against the 105 Home Services franchises on this site, using each brand's own FDD.
- Cost to open. The middle of WATERLOO TURF's estimated range is $141,900. It costs less to open than 68% of Home Services franchises here.
- Earnings disclosure. 77 of the 105 Home Services franchises here publish earnings figures in Item 19. WATERLOO TURF is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Home Services franchise side by side.
Alert me when WATERLOO TURF files a new FDD
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