How much does a PJ’s Coffee of New Orleans franchise cost?
Opening a PJ’s Coffee of New Orleans franchise takes a total initial investment of $915,000 to $1,698,000, according to the brand's 2025 Franchise Disclosure Document. The FDD's Item 19 reports median net sales of $533,705 across 117 outlets.
PJ’s Coffee franchises PJ’s Units, including Traditional Models and Non-traditional Models. Category: Food & Beverage.
Item 7
What it costs to open a PJ’s Coffee of New Orleans franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $915,000 to $1,698,000. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Free Standing Building or Leasehold Improvements (Not Including the Purchase of Land) ($550,000 to $1,200,000), Furniture, Fixtures, and Equipment ($191,500 to $243,000), and Construction Drawings ($55,000 to $75,000). Together they make up about 89% of the high-end estimate.
The initial franchise fee is $15,000 to $40,000, about 1.6% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 52 | $15,000 | $40,000 | 2025 FDD, Item 7, p. 52 |
| Real Estate Lease Deposit for Premises2025 FDD, Item 7, p. 52 | $5,000 | $12,500 | 2025 FDD, Item 7, p. 52 |
| Furniture, Fixtures, and Equipment2025 FDD, Item 7, p. 52 | $191,500 | $243,000 | 2025 FDD, Item 7, p. 52 |
| Opening Advertising2025 FDD, Item 7, p. 52 | $12,500 | $12,500 | 2025 FDD, Item 7, p. 52 |
| Travel and Living Expenses While Training2025 FDD, Item 7, p. 52 | $3,500 | $5,000 | 2025 FDD, Item 7, p. 52 |
| Insurance2025 FDD, Item 7, p. 52 | $5,000 | $7,500 | 2025 FDD, Item 7, p. 52 |
| Other Prepaid Expenses, Such a Deposits, Licenses and Various Permits2025 FDD, Item 7, p. 52 | $4,500 | $8,000 | 2025 FDD, Item 7, p. 52 |
| Opening Inventory2025 FDD, Item 7, p. 52 | $10,000 | $14,000 | 2025 FDD, Item 7, p. 52 |
| Exterior Signage2025 FDD, Item 7, p. 52 | $20,000 | $30,000 | 2025 FDD, Item 7, p. 52 |
| Free Standing Building or Leasehold Improvements (Not Including the Purchase of Land)2025 FDD, Item 7, p. 52 | $550,000 | $1,200,000 | 2025 FDD, Item 7, p. 52 |
| Small Wares2025 FDD, Item 7, p. 53 | $8,000 | $10,000 | 2025 FDD, Item 7, p. 53 |
| POS System & Back-office Computer System2025 FDD, Item 7, p. 53 | $2,500 | $5,500 | 2025 FDD, Item 7, p. 53 |
| Legal, Accounting & Organizational Costs2025 FDD, Item 7, p. 53 | $2,500 | $5,000 | 2025 FDD, Item 7, p. 53 |
| Construction Drawings2025 FDD, Item 7, p. 53 | $55,000 | $75,000 | 2025 FDD, Item 7, p. 53 |
| Additional Funds2025 FDD, Item 7, p. 53 | $30,000 | $30,000 | 2025 FDD, Item 7, p. 53 |
| Total estimated initial investment2025 FDD, Item 7, p. 53 | $915,000 | $1,698,000 | 2025 FDD, Item 7, p. 53 |
Source PJ’s Coffee of New Orleans, 2025 FDD, Item 7, p. 53, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 19
What PJ’s Coffee of New Orleans franchisees actually report earning
Median Net Sales
$533,705
PJ’s Coffee of New Orleans' 2025 FDD, Item 19, for the calendar year 2024. Basis: 117 franchised PJ’s Units; domestic locations only.
Sample size: 117 outlets. The FDD also reports average net sales of $589,674. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- The remaining PJ’s Units consist of 61 PJ’s Units that were either not open for 12 months, or the PJ’s Unit is operating under a Special Contract.
- The Financial Performance Representation includes domestic locations only.
This is a disclosure of what some existing outlets reported, not a projection of what a new PJ’s Coffee of New Orleans outlet would earn. Your results will differ.
Source PJ’s Coffee of New Orleans, 2025 FDD, Item 19, p. 81-82, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 20
How many PJ’s Coffee of New Orleans outlets there are, and how many closed
PJ’s Coffee of New Orleans ended 2024 with 166 franchised outlets and 13 company-owned outlets. In that year 22 franchised outlets opened and 7 left the system.
Three years at a glance
From 2022 through 2024, PJ’s Coffee of New Orleans opened 73 franchised outlets and 21 outlets left the system. That is a net gain of 52, from 114 to 166 franchised outlets. Of the outlets that left, 1 was bought back by the franchisor and 20 closed for other reasons.
On average, about 5.3% of franchised outlets left the system each year, roughly 1 in 19.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 151 | 22 | 0 | 0 | 0 | 7 | 166 | 2025 FDD, Item 20, p. 90 |
| 2023 | 129 | 29 | 0 | 0 | 0 | 7 | 151 | 2025 FDD, Item 20, p. 90 |
| 2022 | 114 | 22 | 0 | 0 | 1 | 6 | 129 | 2025 FDD, Item 20, p. 90 |
Source PJ’s Coffee of New Orleans, 2025 FDD, Item 20, p. 53-57, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Compare
How PJ’s Coffee of New Orleans compares with other Food & Beverage franchises
Measured against the 256 Food & Beverage franchises on this site, using each brand's own FDD.
- Cost to open. The middle of PJ’s Coffee of New Orleans' estimated range is $1,306,500. It costs more to open than 81% of Food & Beverage franchises here.
- Outlets leaving each year. 5.3% for PJ’s Coffee of New Orleans. That is lower than 52% of the 165 Food & Beverage franchises with at least 10 outlets.
- Three-year growth. PJ’s Coffee of New Orleans' franchised system grew 46%. The typical Food & Beverage franchise here grew 4.4%.
- Earnings disclosure. 152 of the 256 Food & Beverage franchises here publish earnings figures in Item 19. PJ’s Coffee of New Orleans is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Food & Beverage franchise side by side.
Alert me when PJ’s Coffee of New Orleans files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you PJ’s Coffee of New Orleans' updated numbers when the next document is published, plus the brand-comparison worksheet.
You get a confirmation email right away, then one email per new filing for the brands you ask about, and nothing else. No sharing, no selling, unsubscribe any time.