How much does a NaturaLawn of America franchise cost?
Opening a NaturaLawn of America franchise takes a total initial investment of $77,500 to $152,650, according to the brand's 2025 Franchise Disclosure Document. The FDD's Item 19 reports median of $1,097,125 across 40 outlets.
NaturaLawn of America franchises lawn care businesses. Category: Home Services.
Item 7
What it costs to open a NaturaLawn of America franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $77,500 to $152,650. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Initial Annual Advertising and Marketing ($60,000 to $80,000), Initial License Fee ($19,500 to $39,500), and Opening Inventory ($0 to $5,000).
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial License Fee2025 FDD, Item 7, p. 14 | $19,500 | $39,500 | 2025 FDD, Item 7, p. 14 |
| Opening Inventory2025 FDD, Item 7, p. 14 | $0 | $5,000 | 2025 FDD, Item 7, p. 14 |
| Lawn Care Equipment Purchases2025 FDD, Item 7, p. 14 | $1,500 | $4,000 | 2025 FDD, Item 7, p. 14 |
| Vehicle (purchase or lease cost for 6 months)2025 FDD, Item 7, p. 14 | $0 | $3,000 | 2025 FDD, Item 7, p. 14 |
| Office Furniture & Equipment2025 FDD, Item 7, p. 14 | $0 | $5,000 | 2025 FDD, Item 7, p. 14 |
| Training Expenses2025 FDD, Item 7, p. 14 | $0 | $1,150 | 2025 FDD, Item 7, p. 14 |
| Computer & Technology Expenses2025 FDD, Item 7, p. 14 | $0 | $1,000 | 2025 FDD, Item 7, p. 14 |
| Initial Annual Advertising and Marketing2025 FDD, Item 7, p. 14 | $60,000 | $80,000 | 2025 FDD, Item 7, p. 14 |
| Licenses2025 FDD, Item 7, p. 14 | $250 | $500 | 2025 FDD, Item 7, p. 14 |
| Professional Fees (accounting, legal, etc.)2025 FDD, Item 7, p. 14 | $1,250 | $2,000 | 2025 FDD, Item 7, p. 14 |
| Lease Deposits (rent, utilities, etc.)2025 FDD, Item 7, p. 14 | $2,000 | $3,500 | 2025 FDD, Item 7, p. 14 |
| Insurance Deposit2025 FDD, Item 7, p. 14 | $1,500 | $3,500 | 2025 FDD, Item 7, p. 14 |
| Additional Funds (6 months or more)2025 FDD, Item 7, p. 14 | $1,500 | $4,500 | 2025 FDD, Item 7, p. 14 |
| Total estimated initial investment2025 FDD, Item 7, p. 14 | $77,500 | $152,650 | 2025 FDD, Item 7, p. 14 |
About this total: The printed total was re-read from page 14 and is $77,500 - $152,650, plus access to a $150,000 - $250,000 line of credit; the low amounts of the listed rows total $87,500.
Source NaturaLawn of America, 2025 FDD, Item 7, p. 14, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Item 19
What NaturaLawn of America franchisees actually report earning
Median
$1,097,125
NaturaLawn of America's 2025 FDD, Item 19, for the 12-month period ending December 31, 2024. Basis: 40 franchised locations in operation for 5 years or more.
Sample size: 40 outlets. The FDD also reports annual average of $2,192,129. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- The franchised-location analyses exclude the franchised locations that were operating for less than 5 years.
- The gross profit margin analysis contains information solely from 6 company locations; data concerning franchised businesses are not included due to insufficient information from franchisees.
This is a disclosure of what some existing outlets reported, not a projection of what a new NaturaLawn of America outlet would earn. Your results will differ.
Source NaturaLawn of America, 2025 FDD, Item 19, p. 34-37, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Item 20
How many NaturaLawn of America outlets there are, and how many closed
NaturaLawn of America ended 2024 with 88 franchised outlets and 10 company-owned outlets. In that year no franchised outlets opened and 2 left the system.
Three years at a glance
From 2022 through 2024, NaturaLawn of America opened 9 franchised outlets and 2 outlets left the system. That is a net gain of 7, from 81 to 88 franchised outlets. Of the outlets that left, 2 closed for other reasons.
On average, about 0.8% of franchised outlets left the system each year, roughly 1 in 128.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 90 | 0 | 0 | 0 | 0 | 2 | 88 | 2025 FDD, Item 20, p. 38 |
| 2023 | 84 | 6 | 0 | 0 | 0 | 0 | 90 | 2025 FDD, Item 20, p. 38 |
| 2022 | 81 | 3 | 0 | 0 | 0 | 0 | 84 | 2025 FDD, Item 20, p. 38 |
Source NaturaLawn of America, 2025 FDD, Item 20, p. 40, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-16.
Compare
How NaturaLawn of America compares with other Home Services franchises
Measured against the 105 Home Services franchises on this site, using each brand's own FDD.
- Cost to open. The middle of NaturaLawn of America's estimated range is $115,075. It costs less to open than 80% of Home Services franchises here.
- Outlets leaving each year. 0.8% for NaturaLawn of America. That is lower than 94% of the 82 Home Services franchises with at least 10 outlets.
- Three-year growth. NaturaLawn of America's franchised system grew 8.6%. The typical Home Services franchise here grew 5.5%.
- Earnings disclosure. 77 of the 105 Home Services franchises here publish earnings figures in Item 19. NaturaLawn of America is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Home Services franchise side by side.
Alert me when NaturaLawn of America files a new FDD
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