How much does a Maui Wowi Hawaiian Coffees & Smoothies franchise cost?
Opening a Maui Wowi Hawaiian Coffees & Smoothies franchise takes a total initial investment of $28,900 to $279,050, according to the brand's 2026 Franchise Disclosure Document. That FDD makes no Item 19 financial performance representation, so it discloses no earnings figures at all.
Maui Wowi franchises mobile and fixed operating units. Category: Food & Beverage.
Item 7
What it costs to open a Maui Wowi Hawaiian Coffees & Smoothies franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $28,900 to $279,050. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Mobile Operating Unit ($0 to $140,000), Coffee Equipment ($0 to $30,000), and Optional Equipment ($0 to $16,000). Together they make up about 67% of the high-end estimate.
The initial franchise fee is $24,000 to $50,000, about 83% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 35 | $24,000 | $50,000 | 2026 FDD, Item 7, p. 35 |
| Travel and Living Expenses (2 persons) while training, not including salaries, if any, for you and your employees2026 FDD, Item 7, p. 35 | $650 | $3,550 | 2026 FDD, Item 7, p. 35 |
| Mobile Operating Unit2026 FDD, Item 7, p. 35 | $0 | $140,000 | 2026 FDD, Item 7, p. 35 |
| Coffee Equipment2026 FDD, Item 7, p. 35 | $0 | $30,000 | 2026 FDD, Item 7, p. 35 |
| Optional Equipment2026 FDD, Item 7, p. 35 | $0 | $16,000 | 2026 FDD, Item 7, p. 35 |
| Opening Inventory2026 FDD, Item 7, p. 35 | $1,500 | $7,000 | 2026 FDD, Item 7, p. 35 |
| POS System, Credit Card Processing and Back Office Computer Equipment (Optional)2026 FDD, Item 7, p. 35 | $0 | $10,000 | 2026 FDD, Item 7, p. 35 |
| Miscellaneous Opening Costs2026 FDD, Item 7, p. 35 | $1,750 | $5,000 | 2026 FDD, Item 7, p. 35 |
| Additional Funds – 3 months2026 FDD, Item 7, p. 36 | $0 | $13,500 | 2026 FDD, Item 7, p. 36 |
| Business Insurance2026 FDD, Item 7, p. 36 | $1,000 | $4,000 | 2026 FDD, Item 7, p. 36 |
| Total estimated initial investment2026 FDD, Item 7, p. 35-36 | $28,900 | $279,050 | 2026 FDD, Item 7, p. 35-36 |
Source Maui Wowi Hawaiian Coffees & Smoothies, 2026 FDD, Item 7, p. 35-36, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 19
What Maui Wowi Hawaiian Coffees & Smoothies franchisees actually report earning
This brand's FDD publishes no Item 19.
We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet.
Source Maui Wowi Hawaiian Coffees & Smoothies, 2026 FDD, Item 19, p. 77, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 20
How many Maui Wowi Hawaiian Coffees & Smoothies outlets there are, and how many closed
Maui Wowi Hawaiian Coffees & Smoothies ended 2025 with 75 franchised outlets and no company-owned outlets. In that year no franchised outlets opened and 5 left the system.
Three years at a glance
From 2023 through 2025, Maui Wowi Hawaiian Coffees & Smoothies opened 5 franchised outlets and 28 outlets left the system. That is a net loss of 23, from 98 to 75 franchised outlets. Of the outlets that left, 3 were terminated, 18 were not renewed, and 7 closed for other reasons.
On average, about 10% of franchised outlets left the system each year, roughly 1 in 10.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 80 | 0 | 0 | 3 | 0 | 2 | 75 | 2026 FDD, Item 20, p. 84 |
| 2024 | 89 | 1 | 0 | 8 | 0 | 2 | 80 | 2026 FDD, Item 20, p. 84 |
| 2023 | 98 | 4 | 3 | 7 | 0 | 3 | 89 | 2026 FDD, Item 20, p. 84 |
Source Maui Wowi Hawaiian Coffees & Smoothies, 2026 FDD, Item 20, p. 84, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Compare
How Maui Wowi Hawaiian Coffees & Smoothies compares with other Food & Beverage franchises
Measured against the 256 Food & Beverage franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Maui Wowi Hawaiian Coffees & Smoothies' estimated range is $153,975. It costs less to open than 96% of Food & Beverage franchises here.
- Outlets leaving each year. 10% for Maui Wowi Hawaiian Coffees & Smoothies. That is higher than 76% of the 165 Food & Beverage franchises with at least 10 outlets.
- Three-year growth. Maui Wowi Hawaiian Coffees & Smoothies' franchised system shrank 23%. The typical Food & Beverage franchise here grew 5.0%.
- Earnings disclosure. 152 of the 256 Food & Beverage franchises here publish earnings figures in Item 19. Maui Wowi Hawaiian Coffees & Smoothies is not one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Food & Beverage franchise side by side.
Alert me when Maui Wowi Hawaiian Coffees & Smoothies files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Maui Wowi Hawaiian Coffees & Smoothies' updated numbers when the next document is published, plus the brand-comparison worksheet.
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