How much does a Keller Williams Realty franchise cost?
Opening a Keller Williams Realty franchise takes a total initial investment of $183,647 to $336,495, according to the brand's 2026 Franchise Disclosure Document. That FDD makes no Item 19 financial performance representation, so it discloses no earnings figures at all.
Keller Williams Realty franchises Market Centers and Keller Williams Business Centers. Category: Home Services.
Item 7
What it costs to open a Keller Williams Realty franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $183,647 to $336,495. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Office Furniture, Equipment, Phone and Computer Systems ($40,000 to $110,000), Additional Funds - 3 months ($75,000), and Leasehold Improvements ($5,000 to $50,000). Together they make up about 70% of the high-end estimate.
The initial franchise fee is $35,000, about 19% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2026 FDD, Item 7, p. 26 | $35,000 | $35,000 | 2026 FDD, Item 7, p. 26 |
| Other Initial Fees2026 FDD, Item 7, p. 26 | $1,447 | $2,245 | 2026 FDD, Item 7, p. 26 |
| Broker License2026 FDD, Item 7, p. 26 | $1,500 | $5,000 | 2026 FDD, Item 7, p. 26 |
| Professional Association or Organization Fees, such as the National Association of REALTORS® or local Real Estate Board (if applicable)2026 FDD, Item 7, p. 26 | $500 | $2,000 | 2026 FDD, Item 7, p. 26 |
| Local MLS Memberships (if applicable)2026 FDD, Item 7, p. 26 | $100 | $250 | 2026 FDD, Item 7, p. 26 |
| Insurance2026 FDD, Item 7, p. 26 | $5,000 | $15,000 | 2026 FDD, Item 7, p. 26 |
| Initial Lease and Utility Deposits2026 FDD, Item 7, p. 26 | $3,700 | $10,000 | 2026 FDD, Item 7, p. 26 |
| Leasehold Improvements2026 FDD, Item 7, p. 26 | $5,000 | $50,000 | 2026 FDD, Item 7, p. 26 |
| Office Furniture, Equipment, Phone and Computer Systems2026 FDD, Item 7, p. 26 | $40,000 | $110,000 | 2026 FDD, Item 7, p. 26 |
| Exterior Signs2026 FDD, Item 7, p. 26 | $5,000 | $10,000 | 2026 FDD, Item 7, p. 26 |
| Office Supplies2026 FDD, Item 7, p. 26 | $3,900 | $7,000 | 2026 FDD, Item 7, p. 26 |
| Professional Fees2026 FDD, Item 7, p. 26 | $5,000 | $10,000 | 2026 FDD, Item 7, p. 26 |
| Advertising2026 FDD, Item 7, p. 26 | $2,500 | $5,000 | 2026 FDD, Item 7, p. 26 |
| Additional Funds - 3 months2026 FDD, Item 7, p. 26 | $75,000 | $75,000 | 2026 FDD, Item 7, p. 26 |
| Total estimated initial investment2026 FDD, Item 7, p. 26 | $183,647 | $336,495 | 2026 FDD, Item 7, p. 26 |
Source Keller Williams Realty, 2026 FDD, Item 7, p. 26, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 19
What Keller Williams Realty franchisees actually report earning
This brand's FDD publishes no Item 19.
We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-affiliated or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor’s management by contacting Debbie Gardner in our Franchise Systems Department at 1221 South Mopac Expressway, Suite 400, Austin, Texas 78746 and (512) 327-3070, the Federal Trade Commission, and the appropriate state regulatory agencies.
Source Keller Williams Realty, 2026 FDD, Item 19, p. 71, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 20
How many Keller Williams Realty outlets there are, and how many closed
Keller Williams Realty ended 2025 with 735 franchised outlets and 16 company-owned outlets. In that year 11 franchised outlets opened and 38 left the system.
Three years at a glance
From 2023 through 2025, Keller Williams Realty opened 26 franchised outlets and 101 outlets left the system. That is a net loss of 49, from 784 to 735 franchised outlets. Of the outlets that left, 20 were terminated, 14 were not renewed, 28 were bought back by the franchisor, and 39 closed for other reasons. Those openings and departures do not add up to that change, because the FDD's own Item 20 rows for 2023 and 2024 do not add up either. We publish the franchisor's figures exactly as printed; see the note under the table below.
On average, about 4.4% of franchised outlets left the system each year, roughly 1 in 23.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
Source Keller Williams Realty, 2026 FDD, Item 20, p. 76, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Compare
How Keller Williams Realty compares with other Home Services franchises
Measured against the 105 Home Services franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Keller Williams Realty's estimated range is $260,071. It costs more to open than 85% of Home Services franchises here.
- Outlets leaving each year. 4.4% for Keller Williams Realty. That is lower than 67% of the 82 Home Services franchises with at least 10 outlets.
- Three-year growth. Keller Williams Realty's franchised system shrank 6.3%. The typical Home Services franchise here grew 6.6%.
- Earnings disclosure. 77 of the 105 Home Services franchises here publish earnings figures in Item 19. Keller Williams Realty is not one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Home Services franchise side by side.
Alert me when Keller Williams Realty files a new FDD
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