How much does an Ellie Mental Health franchise cost?
Opening an Ellie Mental Health franchise takes a total initial investment of $392,275 to $679,575, according to the brand's 2025 Franchise Disclosure Document. The FDD's Item 19 reports collected revenues per clinic of $25,414 across 53 outlets.
Ellie Mental Health franchises Ellie Mental Health clinics offering counseling and therapy programs and services. Category: Healthcare.
Item 7
What it costs to open an Ellie Mental Health franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $392,275 to $679,575. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Additional Funds – 6 Months ($177,200 to $230,900), Lease Deposit and Payments ($28,875 to $103,250), and Leasehold Improvements/Buildout ($30,000 to $100,000). Together they make up about 64% of the high-end estimate.
The initial franchise fee is $60,000, about 15% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 19 | $60,000 | $60,000 | 2025 FDD, Item 7, p. 19 |
| Onboarding Package Fee2025 FDD, Item 7, p. 20 | $40,000 | $40,000 | 2025 FDD, Item 7, p. 20 |
| Credentialing Services Fees2025 FDD, Item 7, p. 20 | $1,000 | $2,000 | 2025 FDD, Item 7, p. 20 |
| Lease Deposit and Payments2025 FDD, Item 7, p. 20 | $28,875 | $103,250 | 2025 FDD, Item 7, p. 20 |
| Utility Deposits2025 FDD, Item 7, p. 20 | $1,000 | $2,500 | 2025 FDD, Item 7, p. 20 |
| Local Pre-Opening Marketing2025 FDD, Item 7, p. 20 | $13,000 | $23,000 | 2025 FDD, Item 7, p. 20 |
| Furniture, Fixtures, & Equipment2025 FDD, Item 7, p. 20 | $20,000 | $40,000 | 2025 FDD, Item 7, p. 20 |
| Computers and Office Equipment2025 FDD, Item 7, p. 20 | $3,700 | $10,600 | 2025 FDD, Item 7, p. 20 |
| Leasehold Improvements/ | $30,000 | $100,000 | 2025 FDD, Item 7, p. 20 |
| Architectural and Engineering Services2025 FDD, Item 7, p. 20 | $0 | $10,000 | 2025 FDD, Item 7, p. 20 |
| Project Management Services Fee2025 FDD, Item 7, p. 20 | $2,500 | $13,325 | 2025 FDD, Item 7, p. 20 |
| Exterior Signage, Interior Signage, and Graphics2025 FDD, Item 7, p. 20 | $1,000 | $10,000 | 2025 FDD, Item 7, p. 20 |
| Insurance2025 FDD, Item 7, p. 20 | $2,000 | $6,000 | 2025 FDD, Item 7, p. 20 |
| Permits, Licenses, and Accreditation2025 FDD, Item 7, p. 20 | $1,000 | $5,000 | 2025 FDD, Item 7, p. 20 |
| Accounting and Legal Fees2025 FDD, Item 7, p. 20 | $10,000 | $20,000 | 2025 FDD, Item 7, p. 20 |
| Training Expenses2025 FDD, Item 7, p. 20 | $1,000 | $3,000 | 2025 FDD, Item 7, p. 20 |
| Additional Funds – 6 Months2025 FDD, Item 7, p. 21 | $177,200 | $230,900 | 2025 FDD, Item 7, p. 21 |
| Total estimated initial investment2025 FDD, Item 7, p. 21 | $392,275 | $679,575 | 2025 FDD, Item 7, p. 21 |
Source Ellie Mental Health, 2025 FDD, Item 7, p. 21, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 19
What Ellie Mental Health franchisees actually report earning
Collected Revenues per Clinic
$25,414
Ellie Mental Health's 2025 FDD, Item 19, for the January 2024. Basis: 2023 Franchised Clinics.
Sample size: 53 outlets. The FDD reports no average alongside this median.
What the franchisor excluded from this figure
- The FDD excluded revenues generated from services that are not currently available for franchisees to offer, including Intero psychedelic therapies, Intensive Outpatient Therapy, and Protector Overwatch.
- The Collected Revenue figures exclude sales tax, discounts, allowances, refunds, and revenue from non-therapy products and services such as dividends, interest, and sublease rent income.
This is a disclosure of what some existing outlets reported, not a projection of what a new Ellie Mental Health outlet would earn. Your results will differ.
Source Ellie Mental Health, 2025 FDD, Item 19, p. 66, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Item 20
How many Ellie Mental Health outlets there are, and how many closed
Ellie Mental Health ended 2024 with 240 franchised outlets and 23 company-owned outlets. In that year 75 franchised outlets opened and 18 left the system.
Three years at a glance
From 2022 through 2024, Ellie Mental Health opened 259 franchised outlets and 19 outlets left the system. That is a net gain of 240, from 0 to 240 franchised outlets. Of the outlets that left, 18 were terminated and 1 closed for other reasons.
On average, about 8.7% of franchised outlets left the system each year, roughly 1 in 12.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 183 | 75 | 17 | 0 | 0 | 1 | 240 | 2025 FDD, Item 20, p. 78 |
| 2023 | 36 | 148 | 1 | 0 | 0 | 0 | 183 | 2025 FDD, Item 20, p. 78 |
| 2022 | 0 | 36 | 0 | 0 | 0 | 0 | 36 | 2025 FDD, Item 20, p. 78 |
Source Ellie Mental Health, 2025 FDD, Item 20, p. 71-78, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-15.
Compare
How Ellie Mental Health compares with other Healthcare franchises
Measured against the 31 Healthcare franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Ellie Mental Health's estimated range is $535,925. It costs more to open than 73% of Healthcare franchises here.
- Outlets leaving each year. 8.7% for Ellie Mental Health. That is higher than 82% of the 18 Healthcare franchises with at least 10 outlets.
- Earnings disclosure. 16 of the 31 Healthcare franchises here publish earnings figures in Item 19. Ellie Mental Health is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Healthcare franchise side by side.
Alert me when Ellie Mental Health files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Ellie Mental Health's updated numbers when the next document is published, plus the brand-comparison worksheet.
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