How much does a Dirt Juicery franchise cost?
Opening a Dirt Juicery franchise takes a total initial investment of $161,700 to $270,100, according to the brand's 2025 Franchise Disclosure Document. That FDD makes no Item 19 financial performance representation, so it discloses no earnings figures at all.
Dirt Juicery franchises businesses under Franchise Agreements. Category: Food & Beverage.
Item 7
What it costs to open a Dirt Juicery franchise
The franchisor's own estimated initial investment, as disclosed in its 2025 FDD. The total is $161,700 to $270,100. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Leasehold Improvements ($40,000 to $100,000), Kitchen Equipment ($30,000 to $40,000), and Additional Funds (3 months) ($28,000 to $36,000). Together they make up about 65% of the high-end estimate.
The initial franchise fee is $29,900, about 18% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial Franchise Fee2025 FDD, Item 7, p. 7 | $29,900 | $29,900 | 2025 FDD, Item 7, p. 7 |
| Traveling and Living Expenses while Training2025 FDD, Item 7, p. 7 | $3,750 | $6,250 | 2025 FDD, Item 7, p. 7 |
| Real Property Rent and Security Deposits2025 FDD, Item 7, p. 7 | $9,000 | $21,000 | 2025 FDD, Item 7, p. 7 |
| Leasehold Improvements2025 FDD, Item 7, p. 7 | $40,000 | $100,000 | 2025 FDD, Item 7, p. 7 |
| Furniture, Fixtures, and Décor2025 FDD, Item 7, p. 7 | $5,000 | $10,000 | 2025 FDD, Item 7, p. 7 |
| Initial Inventory and Supplies2025 FDD, Item 7, p. 7 | $2,500 | $4,000 | 2025 FDD, Item 7, p. 7 |
| Kitchen Equipment2025 FDD, Item 7, p. 7 | $30,000 | $40,000 | 2025 FDD, Item 7, p. 7 |
| Signage2025 FDD, Item 7, p. 7 | $5,000 | $8,000 | 2025 FDD, Item 7, p. 7 |
| Grand Opening Advertising2025 FDD, Item 7, p. 7 | $2,000 | $4,000 | 2025 FDD, Item 7, p. 7 |
| Licenses, Permits, and Certifications2025 FDD, Item 7, p. 7 | $250 | $500 | 2025 FDD, Item 7, p. 7 |
| Insurance (3 Months)2025 FDD, Item 7, p. 7 | $300 | $450 | 2025 FDD, Item 7, p. 7 |
| TV, Cameras, and other Supplies2025 FDD, Item 7, p. 7 | $1,500 | $2,500 | 2025 FDD, Item 7, p. 7 |
| Computer Hardware, Software, and POS System2025 FDD, Item 7, p. 7 | $2,000 | $4,000 | 2025 FDD, Item 7, p. 7 |
| Professional Fees2025 FDD, Item 7, p. 7 | $2,500 | $3,500 | 2025 FDD, Item 7, p. 7 |
| Additional Funds (3 months)2025 FDD, Item 7, p. 7 | $28,000 | $36,000 | 2025 FDD, Item 7, p. 7 |
| Total estimated initial investment2025 FDD, Item 7, p. 7 | $161,700 | $270,100 | 2025 FDD, Item 7, p. 7 |
Source Dirt Juicery, 2025 FDD, Item 7, p. 7, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 19
What Dirt Juicery franchisees actually report earning
This brand's FDD publishes no Item 19.
We do not make any representations about a franchisee’s future financial performance or the past financial performance of company-owned or franchised outlets. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor’s management by contacting Kendra Kadrlik, 2304 Lineville Road #108, Green Bay, WI 54313, 920-544-4086; the Federal Trade Commission; and the appropriate state regulatory agencies.
Source Dirt Juicery, 2025 FDD, Item 19, p. 30, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Item 20
How many Dirt Juicery outlets there are, and how many closed
Dirt Juicery had no franchised outlets open from 2022 through 2024, according to its FDD. At the end of 2024 it had 2 company-owned outlets.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2025 FDD, Item 20, p. 31 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2025 FDD, Item 20, p. 31 |
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2025 FDD, Item 20, p. 31 |
Source Dirt Juicery, 2025 FDD, Item 20, p. 31, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-21. Read from a scanned copy of this FDD; figures and page citations were transcribed from the page images.
Compare
How Dirt Juicery compares with other Food & Beverage franchises
Measured against the 256 Food & Beverage franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Dirt Juicery's estimated range is $215,900. It costs less to open than 93% of Food & Beverage franchises here.
- Earnings disclosure. 152 of the 256 Food & Beverage franchises here publish earnings figures in Item 19. Dirt Juicery is not one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Food & Beverage franchise side by side.
Alert me when Dirt Juicery files a new FDD
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