How much does a Crumbl Cookies franchise cost?
Opening a Crumbl Cookies franchise takes a total initial investment of $848,566 to $1,472,533, according to the brand's 2026 Franchise Disclosure Document. The FDD's Item 19 reports gross sales of $1,093,071 across 776 outlets.
The FDD franchises Crumbl® locations. Category: Food & Beverage.
Item 7
What it costs to open a Crumbl Cookies franchise
The franchisor's own estimated initial investment, as disclosed in its 2026 FDD. The total is $848,566 to $1,472,533. Each line below carries the FDD page it was read from.
Where the money goes
The largest costs are Real estate and improvements ($350,000 to $700,000), Equipment, furniture, fixtures, décor, and supplies ($268,000 to $306,000), and Additional funds - 3 months ($61,400 to $100,200). Together they make up about 75% of the high-end estimate.
The initial franchise fee is $50,000, about 5.9% of the low-end total.
Our arithmetic from the Item 7 table below.
| Expenditure | Low | High | Source |
|---|---|---|---|
| Initial franchise fee2026 FDD, Item 7, p. 28 | $50,000 | $50,000 | 2026 FDD, Item 7, p. 28 |
| Opening Tech Equipment Package2026 FDD, Item 7, p. 28 | $12,000 | $15,000 | 2026 FDD, Item 7, p. 28 |
| Opening Box and Ingredient Package2026 FDD, Item 7, p. 28 | $11,000 | $16,000 | 2026 FDD, Item 7, p. 28 |
| Initial training fees, and travel, lodging, food, and other expenses while training2026 FDD, Item 7, p. 28 | $25,000 | $35,000 | 2026 FDD, Item 7, p. 28 |
| Real estate and improvements2026 FDD, Item 7, p. 28 | $350,000 | $700,000 | 2026 FDD, Item 7, p. 28 |
| Rent – 3 months2026 FDD, Item 7, p. 28 | $16,666 | $83,333 | 2026 FDD, Item 7, p. 28 |
| Professional fees2026 FDD, Item 7, p. 28 | $10,000 | $50,000 | 2026 FDD, Item 7, p. 28 |
| Equipment, furniture, fixtures, décor, and supplies2026 FDD, Item 7, p. 29 | $268,000 | $306,000 | 2026 FDD, Item 7, p. 29 |
| POS system, computer hardware, and software2026 FDD, Item 7, p. 29 | $5,500 | $18,000 | 2026 FDD, Item 7, p. 29 |
| Signs2026 FDD, Item 7, p. 29 | $12,000 | $32,000 | 2026 FDD, Item 7, p. 29 |
| Misc. opening costs2026 FDD, Item 7, p. 29 | $15,000 | $45,000 | 2026 FDD, Item 7, p. 29 |
| Opening inventory2026 FDD, Item 7, p. 29 | $12,000 | $22,000 | 2026 FDD, Item 7, p. 29 |
| Additional funds - 3 months2026 FDD, Item 7, p. 29 | $61,400 | $100,200 | 2026 FDD, Item 7, p. 29 |
| Total estimated initial investment2026 FDD, Item 7, p. 29 | $848,566 | $1,472,533 | 2026 FDD, Item 7, p. 29 |
Source Crumbl Cookies, 2026 FDD, Item 7, p. 29, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 19
What Crumbl Cookies franchisees actually report earning
Gross Sales
$1,093,071
Crumbl Cookies' 2026 FDD, Item 19, for the 2025 Calendar year. Basis: A subset of Crumbl® locations that operated continuously through all of 2025 and timely submitted complete financial reports.
Sample size: 776 outlets. The FDD also reports gross sales of $1,139,162. We lead with the median because an average is pulled upward by the strongest outlets; the median is the middle outlet.
What the franchisor excluded from this figure
- Among the locations not included in the data are 8 that closed during 2025, none of which had been open less than 12 months before closing.
- 272 of the total franchised locations operating at the end of 2025 were not included because they did not timely submit complete financial information.
- 53 of the total franchised locations operating at the end of 2025 were not included because they did not operate for the entire year in 2025.
This is a disclosure of what some existing outlets reported, not a projection of what a new Crumbl Cookies outlet would earn. Your results will differ.
Source Crumbl Cookies, 2026 FDD, Item 19, p. 70, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Item 20
How many Crumbl Cookies outlets there are, and how many closed
Crumbl Cookies ended 2025 with 1,101 franchised outlets and no company-owned outlets. In that year 52 franchised outlets opened and 9 left the system.
Three years at a glance
From 2023 through 2025, Crumbl Cookies opened 440 franchised outlets and 28 outlets left the system. That is a net gain of 412, from 689 to 1,101 franchised outlets. Of the outlets that left, 26 were terminated, 1 was not renewed, and 1 was bought back by the franchisor.
On average, about 1.0% of franchised outlets left the system each year, roughly 1 in 97.
Our arithmetic from the FDD's Item 20 table below. "Left the system" counts every outlet the franchisor reports as terminated, not renewed, bought back, or closed for other reasons.
| Year | Start | Opened | Terminated | Non-renewed | Reacquired | Ceased, other | End | Source |
|---|---|---|---|---|---|---|---|---|
| 2025 | 1,058 | 52 | 8 | 1 | 0 | 0 | 1,101 | 2026 FDD, Item 20, p. 80 |
| 2024 | 970 | 100 | 12 | 0 | 0 | 0 | 1,058 | 2026 FDD, Item 20, p. 80 |
| 2023 | 689 | 288 | 6 | 0 | 1 | 0 | 970 | 2026 FDD, Item 20, p. 80 |
Source Crumbl Cookies, 2026 FDD, Item 20, p. 80, via Public FDD bucket (storage.googleapis.com/franchiseindx_fdds) (source record). Figures read and verified 2026-09-14.
Compare
How Crumbl Cookies compares with other Food & Beverage franchises
Measured against the 256 Food & Beverage franchises on this site, using each brand's own FDD.
- Cost to open. The middle of Crumbl Cookies' estimated range is $1,160,550. It costs more to open than 76% of Food & Beverage franchises here.
- Outlets leaving each year. 1.0% for Crumbl Cookies. That is lower than 91% of the 165 Food & Beverage franchises with at least 10 outlets.
- Three-year growth. Crumbl Cookies' franchised system grew 60%. The typical Food & Beverage franchise here grew 4.4%.
- Earnings disclosure. 152 of the 256 Food & Beverage franchises here publish earnings figures in Item 19. Crumbl Cookies is one of them.
Our arithmetic from each brand's Item 7 and Item 20. Growth and departure comparisons leave out brands with fewer than 10 outlets, where one opening or closure distorts the figures. See every Food & Beverage franchise side by side.
Alert me when Crumbl Cookies files a new FDD
Franchisors reissue their FDD at least once a year, and the Item 7 and Item 19 figures move. Leave an email and we will send you Crumbl Cookies' updated numbers when the next document is published, plus the brand-comparison worksheet.
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